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November 21, 2018
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Chris Zukowski's Blog


Chris is user interface designer who also develops games that are bizare twists on classic genres. His latest game is Zombie King. He second latest game is Wizard Golf RPG


Member Blogs

Posted by Chris Zukowski on Wed, 31 Oct 2018 08:44:00 EDT in Business/Marketing, Design, Indie
Falling in love with Email Marketing: How Kitfox and their fans found love.

Do you know who is buying your games? What do they like and dislike about your games? Where do they spend time online? If you have no clue, you should try to get to know the people that are giving you their hard-earned money.

Confused as to what marketing strategy to use? This post will help you organize your tactics and form a strategy to ensure people who are interested in your game will be with you on launch day.

If you feel like you are just throwing darts trying random marketing schemes then understanding what a marketing funnel is can really help. In this post I will introduce this concept and illustrate where things can go wrong.

Independently published authors somehow figured out how to survive even though there are over 100,000 eBooks published every year. They have a lot that they can teach us about marketing our self-published games.

Your first game should be simple they say. What does "simple" even mean?

Chris Zukowski's Comments

Comment In: [Blog - 10/31/2018 - 08:44]

Glad you liked it. Feel ...

Glad you liked it. Feel free to contact me if you have any specific questions.

Comment In: [Blog - 03/06/2018 - 10:07]

Thanks Good to have a ...

Thanks Good to have a plan going in.

Comment In: [Blog - 03/05/2018 - 10:05]

I love this concept and ...

I love this concept and it really brings a new perspective to video game spaces such as Peach 's castle in Mario 64 and the Kakariko Village in Ocarina of Time. It is probably no coincidence that the music from those areas have the most emotional impact when I hear ...

Comment In: [Blog - 02/20/2018 - 05:05]

Great question. What makes a ...

Great question. What makes a funnel so great is that you can compartmentalize and set goals. So your team might have a goal such as Get 1000 people to wishlist our game on steam before launch. r n r nThen you can build your funnel to try an accomplish that. ...

Comment In: [Blog - 02/05/2018 - 10:39]

Steam notably does a terrible ...

Steam notably does a terrible job of recommending games people might like - When you look at Cogmind 's steam page, do you think the games in the MORE LIKE THIS section are similar r n r nIf not I wonder if it makes sense to try and train steam ...

Comment In: [Blog - 02/06/2018 - 10:07]

Thanks Ian I really hope ...

Thanks Ian I really hope to demystify this dark art. Marketing doesn t have to be that thing we treat like medicine. It is actually more enjoyable when you look at marketing as trying to please the player.