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Greg Pollock's Blog   Expert Blogs

 

I design casual games and work with talented people to bring them to life. Games fascinate me. I like to make them and I like to take them apart.

I currently work as a PM at Gaia Interactive, where I've been a part of the Monster Galaxy franchise, Rumble Kitten, and two upcoming releases for iOS. All of my professional experience has been in casual gaming so I mostly write about that.

 

Expert Blogs

Posted by Greg Pollock on Mon, 22 Jul 2013 02:39:00 EDT in Design, Smartphone/Tablet
The free to play game industry has a strong culture of metrics-driven decisions, but metrics do not tell you how to do game design. I propose two avenues of inquiry for improving short and long term retention that treat your game like a game.


Posted by Greg Pollock on Fri, 19 Jul 2013 03:39:00 EDT in Design, Console/PC, Serious
When video games invoke the experience of being a father it is usually in the role of protector. But being a dad is more work than war and the consequences of conflating masculinity and violence are bad for my daughter.


Posted by Greg Pollock on Sat, 08 Jun 2013 03:25:00 EDT in Design, Production
Serendipitous errors have been crucial to scientific revolutions. When digital worlds replace the physical one as the object of inquiry, how do we preserve the possibility of being surprised by our mistakes?


Posted by Greg Pollock on Thu, 28 Mar 2013 10:51:00 EDT in Design, Console/PC, Smartphone/Tablet
As game designers we want to give players agency, but we also have to decide what players can't do. How can we position the experience of passivity--of non-agency--in a way that adds to a game instead of subtracting from it?


Posted by Greg Pollock on Thu, 21 Mar 2013 04:30:00 EDT in Production, Smartphone/Tablet
The App Store is stuffed with games. How do you create an icon that's right for your game and makes it stand out?


Posted by Greg Pollock on Mon, 04 Mar 2013 06:21:00 EST in Design, Social/Online
How FarmVille is like weightlifting, and a more elegant way to think about appointment setting mechanics.



Greg Pollock's Comments

Comment In: [Blog - 07/19/2013 - 03:39]

Ramin, I 've read many ...

Ramin, I 've read many of your articles and feel honored to have a reply from you It 's a fair point that the life of a human entails an expense to be borne by other types of beings. However, it 's not as binary as one life for another ...

Comment In: [Blog - 06/14/2013 - 09:11]

Thanks for writing this. I ...

Thanks for writing this. I have been astonished by the dozens of card games that are essentially the same, and was wondering how they could possibly all be justifying their UA costs. This makes a lot more sense. r n r nI think there are two other directions for the ...

Comment In: [Blog - 03/21/2013 - 04:30]

Yeah, there are a million ...

Yeah, there are a million ways to categorize icons. Optimization is a real rabbit hole but it 's fun to go down now and then. I 'd love to see more analyses of art styles in the app store given the large sample size and comparative grossing rankings it makes ...