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	May 21, 2013

		NetherRealm Studios Senior Software Engineer

		NetherRealm Studios Software Engineer

		Insomniac Games Engine Programmer

		Treyarch / Activision Sr. UX Designer

		Vicarious Visions / Activision Senior UI Artist-Vicarious Visions

		Trendy Entertainment Marketing Producer

Greg Pollock's Blog Expert Blogs

I design casual games and work with talented people to bring them to life. Games fascinate me. I like to make them and I like to take them apart.

I currently work as a PM at Gaia Interactive, where I've been a part of the Monster Galaxy franchise, Rumble Kitten, and two upcoming releases for iOS. All of my professional experience has been in casual gaming so I mostly write about that.

Expert Blogs

The Power of Passivity
Posted by Greg Pollock on Thu, 28 Mar 2013 10:51:00 EDT in Smartphone/Tablet, Console/PC, Design
As game designers we want to give players agency, but we also have to decide what players can't do. How can we position the experience of passivity--of non-agency--in a way that adds to a game instead of subtracting from it?
Read More... \| 0 Comments

Picking the Perfect App Icon
Posted by Greg Pollock on Thu, 21 Mar 2013 04:30:00 EDT in Smartphone/Tablet, Production
The App Store is stuffed with games. How do you create an icon that's right for your game and makes it stand out?
Read More... \| 9 Comments

Beyond 'Wither' & Supercompensation in Games
Posted by Greg Pollock on Mon, 04 Mar 2013 06:21:00 EST in Design, Social/Online
How FarmVille is like weightlifting, and a more elegant way to think about appointment setting mechanics.
Read More... \| 5 Comments

Greg Pollock's Comments

Comment In: Picking the Perfect App Icon [Blog - 03/21/2013 - 04:30]
Yeah, there are a million ... Yeah, there are a million ways to categorize icons. Optimization is a real rabbit hole but it 's fun to go down now and then. I 'd love to see more analyses of art styles in the app store given the large sample size and comparative grossing rankings it makes ...