Hi Devin. As I said in the article, it's definitely better than that Yoplait situation. But the Yoplait example reminds us that charity is not just charity. It is also--and often first--marketing. The fact that you have the option of giving your entire purchase to charity is a powerful message ...
Is this article a strawman Making money from free but not profits from free it works It shows that high-leverage speculative financial instrument businesses like Zynga are fine, but does that count as working Does that justify moving on from the debate
