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December 10, 2016
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Isaac Knowles's Blog   Expert Blogs

 

Data analyst at Epic Games working on Paragon, Unreal Tournament, and other properties. I am also a PhD candidate at Indiana University (working under Edward Castronova). My academic and professional work focus on the study and analysis of the video game industry, game economies, game systems, and consumer/player behavior. Previously worked at Scientific Revenue, a company focused on dynamic pricing for mobile games. 

My LinkedIn profile is here.

Feel free to get in touch with me at iknowles@indiana.edu.

 

Expert Blogs

Posted by Isaac Knowles on Fri, 12 Aug 2016 08:28:00 EDT in Business/Marketing, Smartphone/Tablet
App Annie reported that Pokemon GO did not have a sustained negative impact on other mobile game revenue and engagement. We tried to verify this claim with our customers... and got mixed results.


Posted by Isaac Knowles on Thu, 12 May 2016 07:50:00 EDT in Business/Marketing, Design, Smartphone/Tablet
While virtual currency sales are effective for FTP games monetization, player annuities are an excellent complement to boost both retention & revenue. Isaac Knowles, staff economist at Scientific Revenue, explains why.


Posted by Isaac Knowles on Wed, 21 Jan 2015 04:32:00 EST in
ESO's switch to F2P gives more ammo to the consensus view that subscription models have gone (or should go) the way of the dodo. I suspect we'll continue to see them Not because publishers are stupid, but because they are smart.


Summary of interview with Chris Ryan, professor of operations research at Chicago's Booth School. Business school faculty are starting to take notice of the game industry, but is the industry ready for them?


Posted by Isaac Knowles on Tue, 18 Mar 2014 02:24:00 EDT in Business/Marketing, Design, Smartphone/Tablet
Scott Rigby and Troy Skinner discussed some ways that mobile designers can help players meet their entertainment needs by publishing games that fit easily into their busy lives.


Dmitri Williams is a prolific games scholar. Now he's taken his expertise to market as CEO of game analytics firm Ninja Metrics. This post contains the text of an interview I did with Williams earlier this month. Cross-posted at motivateplay.com



Isaac Knowles's Comments

Comment In: [Blog - 10/17/2016 - 09:46]

Hi, Jamie. I 'll definitely ...

Hi, Jamie. I 'll definitely check out your podcast on this topic today. BTW your podcast is great. Thanks for doing it I wonder if you 've ever come across this piece from economics on the subject of intrinsic motivation: http://www.princeton.edu/ rbenabou/papers/RES2003.pdf r n r nIt 's a pretty interesting ...

Comment In: [Blog - 09/06/2016 - 02:12]

My last post, then moving ...

My last post, then moving on. r n r nYes, I am conflating real and fictioal value. I am doing that because I do not see the distinction that you see. Evidently, players don 't see it either. This lack of distinction is precisely why there are markets for virtual ...

Comment In: [News - 07/27/2016 - 07:41]

Very proud of the work ...

Very proud of the work of my colleagues at IU

Comment In: [Blog - 05/12/2016 - 07:50]

My bad. I was focusing ...

My bad. I was focusing on western player experience. Edited to reflect this. Thanks

Comment In: [News - 08/31/2015 - 04:53]

I 'm curious about that, ...

I 'm curious about that, as well. The line would seem rather thin.

Comment In: [News - 04/28/2015 - 04:44]

This is indeed sad news. ...

This is indeed sad news. He was a very nice person, and his work was illuminating. His passing is a loss for the industry, academy, and humanity.