Justin Fischer's Blog
About Justin Fischer
Video game producer, consultant, looks good in grey. I earned my MBA from Northwestern University's Kellogg School of Management. My mission is to leverage my degree to improve the day to day expereince of making games through better processes. I write about that at my full blog here: http://breakingthewheel.com
Oh, and I play video games.
Follow me on Twitter: @justin__fischer (two underscores!)
My LinkedIn profile can be found here.
The views and opinions expressed are entirely my own.
The video games industry is no stranger to crisis. Red Rings of Death. GamerGate. And more recently, the troubled release of No Man's Sky. But while crises mean rough times ahead, they also represent opportunities to cement your reputation for the better.
Stories about auteur-led projects are rife with anecdotes about decision bottlenecks and wasted work. But so what? If the end result is great, why should you care about decidedly non-artistic concepts like budgets or ROI? Turns out, there's a good reason.
What is loss aversion? We experience losses far more intensely than we experience gains. But, beyond being a universal experience, loss aversion is a significant cognitive bias: it will really screw with your ability to make rational decisions.
When I say the word "marketing", no doubt your mind is flooded with images of sleezy skags in suits talking about how transmedia synergies are really hot with the teen male demo. But here's the question: what IS marketing? Do you know? Do you really know?
In my last article, I mentioned a Harvard Business School professor named Michael Porter, and his "Five Forces Analysis". Performing a five forces analysis means looking at each one of the titular forces and estimating the impact it will have on profits.
To have a true competitive advantage, you cannot be all things to all people. You either need to be all things to few people, or few things to all people. You need to make trade-offs that your competitors won't. Dark Souls is an elegant example.
Justin Fischer's Comments
[Blog - 05/28/2014 - 05:16]
You 're reading things that ...
You 're reading things that aren 't there. I never said auteurs have a lower success rate or a lower ROI. What I did say was that if you are bottlenecking decisions and if you are scrapping and re-creating work, you are increasing risk. r n r nWhat I did ...
[Blog - 05/22/2014 - 11:32]
Hey Lukasz, r n r ...
Hey Lukasz, r n r nThanks for the kind words and for taking the time to write such a thoughtful rebuttal. r n r nTo your first point about consumer trust, I totally agree. But I would still argue that there is nothing inherently disingenuous or unethical about reserving a ...
[Blog - 05/16/2014 - 02:11]
I completely agree. In my ...
I completely agree. In my first marketing class, my professor asked what I thought marketing was, and I replied bullshit based on some of the marketing departments I 've worked with. r n r nThere are examples of good/great marketing, but they are few and far between. Apple is great ...
[Blog - 05/08/2014 - 11:45]
Premium in mobile you mean ...
Premium in mobile you mean I 'd say it 's not that different. Other forms of portable entertainment are probably less of a threat, because you get your money up front and so it doesn 't matter purely from a profit perspective wether or not a consumer actually plays after ...
[Blog - 04/30/2014 - 02:14]