Justin Fischer's Blog
About Justin Fischer
Video game producer, consultant, looks good in grey. I earned my MBA from Northwestern University's Kellogg School of Management. My mission is to leverage my degree to improve the day to day expereince of making games through better processes. I write about that at my full blog here: http://breakingthewheel.com
Oh, and I play video games.
Follow me on Twitter: @justin__fischer (two underscores!)
My LinkedIn profile can be found here.
The views and opinions expressed are entirely my own.
The video games industry is no stranger to crisis. Red Rings of Death. GamerGate. And more recently, the troubled release of No Man's Sky. But while crises mean rough times ahead, they also represent opportunities to cement your reputation for the better.
Stories about auteur-led projects are rife with anecdotes about decision bottlenecks and wasted work. But so what? If the end result is great, why should you care about decidedly non-artistic concepts like budgets or ROI? Turns out, there's a good reason.
What is loss aversion? We experience losses far more intensely than we experience gains. But, beyond being a universal experience, loss aversion is a significant cognitive bias: it will really screw with your ability to make rational decisions.
When I say the word "marketing", no doubt your mind is flooded with images of sleezy skags in suits talking about how transmedia synergies are really hot with the teen male demo. But here's the question: what IS marketing? Do you know? Do you really know?
In my last article, I mentioned a Harvard Business School professor named Michael Porter, and his "Five Forces Analysis". Performing a five forces analysis means looking at each one of the titular forces and estimating the impact it will have on profits.
To have a true competitive advantage, you cannot be all things to all people. You either need to be all things to few people, or few things to all people. You need to make trade-offs that your competitors won't. Dark Souls is an elegant example.
Justin Fischer's Comments
[Blog - 05/28/2014 - 05:16]
Thanks r n r nMikami ...
Thanks r n r nMikami is the closest thing I have to a hero in the industry, but he 's no stranger to massive waste. Most of the RE games under his leadership have undergone massive reboots. RE4 is my favorite game ever, and it got rebooted at least twice ...
[Blog - 05/16/2014 - 02:11]
I 'd argue that neither ...
I 'd argue that neither the horse nor cart is right. Marketing shoving products down PD 's throat tends to result in bland products. Having PD just hand a game to marketing to sell means that marketing is really just ad sales and PR. r n r nTo me, GOOD ...
[Blog - 05/22/2014 - 11:32]
There are certainly gameable aspects. ...
There are certainly gameable aspects. Borderlands had a great usage of loss aversion with the limited time items you could purchase at vending machines. Some of those items we 're empirically less valuable than the stock items, but they seemed more valuable because of the time box. r n r ...
[Blog - 05/08/2014 - 11:45]
Thanks I appreciate the vote ...
Thanks I appreciate the vote of confidence. I fully intend to keep posting. The response has been really positive and even the folks who disagree with me are cool about it. Stay tuned
[Blog - 04/30/2014 - 02:14]
Glad you enjoyed it. I ...
Glad you enjoyed it. I 'm familiar with The Lean Start-Up but have yet to read it. There 's a lot of smart business people in this industry. There are also a lot of jackasses who have no regard for the medium.