Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 22, 2017
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Kevin Harwood's Blog


Hi friends! I'm a video game marketing and monetization specialist in the industry. I love talking about anything gaming related so get in touch with me through my LinkedIn.




Member Blogs

Posted by Kevin Harwood on Mon, 24 Nov 2014 03:52:00 EST in Business/Marketing, Console/PC, Indie
How should game developers and marketers view Humble Bundle and the service it provides? I've answered this question a few times to clients, but I think a longer answer along with data is warranted.

Posted by Kevin Harwood on Tue, 28 Oct 2014 02:14:00 EDT in Business/Marketing, Console/PC, Indie
Making promotional videos for your games can be of massive marketing assistance to your franchise. I've outlined the process I've found success with and analyzed Quantum Break's gameplay trailer for greater clarity.

Posted by Kevin Harwood on Fri, 26 Sep 2014 01:19:00 EDT in Business/Marketing
What if crowdfunding was reverse engineered as a marketing platform rather than a capital financing tool?

Posted by Kevin Harwood on Fri, 01 Aug 2014 04:20:00 EDT in Business/Marketing, Serious
The video game industry is entering market maturity and with that comes a string of quality issues. Here's a quick look at what I mean.

Posted by Kevin Harwood on Mon, 21 Jul 2014 05:08:00 EDT in Business/Marketing
Video Game Whales have been discussed frequently but with little insight to the financial nature of the “beast”. A whale is a user who is spending a significant higher amount on your game through microtransactions (MTX).

Posted by Kevin Harwood on Fri, 18 Jul 2014 02:59:00 EDT in Business/Marketing, Console/PC, Social/Online
WildStar has launched a brilliant monetization system which should prove to be a game changer.

Kevin Harwood's Comments

Comment In: [Blog - 10/28/2014 - 02:14]

Glad to hear it Lennard ...

Glad to hear it Lennard

Comment In: [Blog - 09/26/2014 - 01:19]

Hey Ryan, I sure do ...

Hey Ryan, I sure do I 've done an article covering community management concepts with a few technical strategies. r n r n r n r nIf you need more ideas though contact me at the page below and I 'd love to brainstorm with you r n r n

Comment In: [Blog - 07/18/2014 - 02:59]

Hi Rik Thanks for your ...

Hi Rik Thanks for your response. r n r n1. The issue here is that if the amount fluctuates which it will, and Carbine knows it will then players who previously paid their sub in gold will no longer be able to as the cost increases. This pushes them into ...

Comment In: [Blog - 06/12/2014 - 02:24]

This would be an addendum ...

This would be an addendum to your point 2: game content gets artificially bloated, such diminishing the ROI for newer Players r n r nI love this point In studying Arena Net 's GuildWars 1 strategy, they seemed to discover it was better to cultivate their existing community and further ...

Comment In: [Blog - 05/09/2014 - 03:56]

Hi Tobiah, r n r ...

Hi Tobiah, r n r nSorry, I rushed the math - Thank you for pointing out the error. r n r nJust to clarify, it is .5 on each video which accrues 2000 unit sales. Having done half a dozen indie launches utilizing this method I can confidently say that ...

Comment In: [Blog - 05/04/2014 - 12:15]

I was discouraged because I ...

I was discouraged because I wrote this a month ago but didn 't post until now. I think they 're doing a phenomenal job of building this IP so far