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September 22, 2014
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Kevin Harwood's Blog


Hi friends! I'm a video game marketing and monetization specialist in the industry. I love talking about anything gaming related so get in touch with me through my LinkedIn.




Member Blogs

Posted by Kevin Harwood on Fri, 01 Aug 2014 04:20:00 EDT in Business/Marketing, Serious
The video game industry is entering market maturity and with that comes a string of quality issues. Here's a quick look at what I mean.

Posted by Kevin Harwood on Mon, 21 Jul 2014 05:08:00 EDT in Business/Marketing
Video Game Whales have been discussed frequently but with little insight to the financial nature of the “beast”. A whale is a user who is spending a significant higher amount on your game through microtransactions (MTX).

Posted by Kevin Harwood on Fri, 18 Jul 2014 02:59:00 EDT in Business/Marketing, Console/PC, Social/Online
WildStar has launched a brilliant monetization system which should prove to be a game changer.

I'm picking a fight with any studio who doesn't think Community Management is important. I've seen it yield amazing results, so here are some examples of why you need it as a part of your strategy

Posted by Kevin Harwood on Thu, 12 Jun 2014 02:24:00 EDT in Business/Marketing, Console/PC, Social/Online, Smartphone/Tablet
No one seems to be talking about this and yet most main stream titles are adopting it. It's the latest chapter of the microtransaction controversy.

Posted by Kevin Harwood on Mon, 09 Jun 2014 01:36:00 EDT in Business/Marketing
Video Game Whales have been discussed on here on Gamasutra before, but the numerical position has seemingly been ignored. This article discusses the basic concept and digs into strategy.

Kevin Harwood's Comments

Comment In: [Blog - 07/18/2014 - 02:59]

Hi Rik Thanks for your ...

Hi Rik Thanks for your response. r n r n1. The issue here is that if the amount fluctuates which it will, and Carbine knows it will then players who previously paid their sub in gold will no longer be able to as the cost increases. This pushes them into ...

Comment In: [Blog - 06/12/2014 - 02:24]

This would be an addendum ...

This would be an addendum to your point 2: game content gets artificially bloated, such diminishing the ROI for newer Players r n r nI love this point In studying Arena Net 's GuildWars 1 strategy, they seemed to discover it was better to cultivate their existing community and further ...

Comment In: [Blog - 05/09/2014 - 03:56]

Hi Tobiah, r n r ...

Hi Tobiah, r n r nSorry, I rushed the math - Thank you for pointing out the error. r n r nJust to clarify, it is .5 on each video which accrues 2000 unit sales. Having done half a dozen indie launches utilizing this method I can confidently say that ...

Comment In: [Blog - 05/04/2014 - 12:15]

I was discouraged because I ...

I was discouraged because I wrote this a month ago but didn 't post until now. I think they 're doing a phenomenal job of building this IP so far

Comment In: [Blog - 03/17/2014 - 12:58]

Hi Brian, r n r ...

Hi Brian, r n r nSorry friend for not being clear. In the beginning of my HeartStone Series I covered the short history of mobile and casual gaming growth link below check the infographic I link to . Given the growth, the nature of use and the demographics of the ...