And the fact that we are a retailer at our core makes us a little bit different because we know about marketing and merchandising and proactive promotion activities. And like other big retailers, putting the squeeze on suppliers.
Joey nailed it. Popcap has a long term track record, is well diversified, has footholds in China and Korea, a retail presence, console publishing, etc. On top of that, a long list of great games with well-liked IP Bejewelled, Bookworm, PvZ, Peggle, etc, etc There's really no comparison.
Florian hit on a key point missed in the article. Funding. Funding and distribution of risk across multiple titles. Even in the digital distribution space there's room and need for those functions.
I posted some thoughts on a few points they didn't explicitly address, here: http://www.kimpallister.com/2011/07/3-problems-hiding-in-zyngas-ipo-filing.html
sheer amount of money doesn't really make sense. If anything, a more profitable industry would have less need to drive the tension as much as they do. There's another side to this debate, which is that part of the reason they do this is that they can get away with ...
