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Luis Levy's Blog
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I'm a lucky gamer that gets to work with talented game developers every day :)
I'm a co-founder of Novy PR, a firm specializing in mobile and indie games. I'm also the author of Play the Game: The Parent's Guide to Video Games and Game Development Essentials: Game QA & Testing.
It all started in the mid-1980s in São Paulo, Brazil. First it was Enduro on the Atari VCS/2600, then Super Mario Bros. (an eye-opening experience) and Prince of Persia on the PC. I was hooked for life.
I got my start in the game industry as a QA tester for Activision -- on Quake 4 PC. I later joined Treyarch as a production tester on Call of Duty 3. I've been working in game PR for 4 years now, starting as an assistant coordinator in January 2008.
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Expert Blogs
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Why every developer should play Aliens: Colonial Marines |
| Posted by Luis Levy on Wed, 22 May 2013 05:49:00 EDT in
Design,
Console/PC
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| There is a veritable pot of gold at the end of this tragic game – if you know where to look |
| Read More... | 0 Comments |
The Best PR in the World Won’t Save You if Your Game Sucks  |
| Posted by Luis Levy on Wed, 06 Feb 2013 08:00:00 EST in
Business/Marketing
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| Once the trailer is on YouTube, the press release on the wire and pitches sent, the game needs to stand on its own two legs. |
| Read More... | 24 Comments |
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Mobile gaming, the Sega Genesis, and why 16-bit still has a few tricks up its sleeve |
| Posted by Luis Levy on Tue, 11 Dec 2012 02:30:00 EST in
Design,
Smartphone/Tablet
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| Can 16-bit consoles like the Sega Genesis teach mobile developers how to make better games? |
| Read More... | 4 Comments |
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Why Free-to-Play Could Spell the End for Mobile Developers |
| Posted by Luis Levy on Tue, 24 Jul 2012 06:55:00 EDT in
Smartphone/Tablet,
Business/Marketing
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| In which I discuss the price of "free" and why settling on a Free-to-Play business model could undermine both indie and established mobile developers |
| Read More... | 15 Comments |
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A Few Thoughts on Kickstarter |
| Posted by Luis Levy on Thu, 31 May 2012 12:30:00 EDT in
Business/Marketing
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| There's a lot of buzz around Kickstarter and game development ever since Double Fine's Adventure. Should all indie studios embrace it? Should you make a prototype first? Should you believe the hype? |
| Read More... | 11 Comments |
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The Origins (and Fate) of the $60 Retail Copy |
| Posted by Luis Levy on Mon, 14 Nov 2011 08:55:00 EST in
Business/Marketing,
Console/PC
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| Games have been too expensive for too long. Here's why -- and what's next |
| Read More... | 16 Comments |
[More Luis Levy Blogs]
Luis Levy's Comments
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Comment In: The Best PR in the World Won’t Save You if Your Game Sucks [Blog - 02/06/2013 - 08:00]
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Kevin, reading this makes me ... Kevin, reading this makes me incredibly happy. I saw this post as taking a huge chance -- essentially saying NO to future clients who are not 110 percent behind their games. r n r nI knew it was risky but thought it had to be said. I 'm glad Gamasutra ... |
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Comment In: Mobile gaming, the Sega Genesis, and why 16-bit still has a few tricks up its sleeve [Blog - 12/11/2012 - 02:30]
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I think 16-bit and mobile ... I think 16-bit and mobile are reasonably similar in terms of immersion. They don 't tell complicated stories with voice acting and massive production budgets. So I didn 't really address immersion in the post. r n r nReal buttons can help more retro mobile games, but touch-based gameplay doesn ... |
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Comment In: Why Free-to-Play Could Spell the End for Mobile Developers [Blog - 07/24/2012 - 06:55]
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David, I agree that planning ... David, I agree that planning from the ground up for F2P is the ONLY way to go. Anything else will result in failure. r n r nI look forward to reading your postmortem |
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Comment In: The Origins (and Fate) of the $60 Retail Copy [Blog - 11/14/2011 - 08:55]
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I don't remember specific titles, ... I don't remember specific titles, but the Wikipedia page for the Nintendo 64 mentions it: The cost of producing an N64 cartridge was far higher than producing a CD. 63 Publishers had to pass these higher expenses to the consumer and as a result, N64 games tended to sell for ... |
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Comment In: Tales From The GDC Vault: 'That Big Moment' [News - 08/09/2011 - 06:24]
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I love this sort of ... I love this sort of thing but the video is very dark... |
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Comment In: Student Hit Octodad's Developers Crowdfunding Sequel [News - 07/11/2011 - 07:21]
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I love the Octodad guys. ... I love the Octodad guys. I helped them on the Octodad launch, post-launch activities, GDC and in the postmortem. They are supremely talented and a joy to work with. Good luck |
[More Luis Levy Comments]
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