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Luis Levy's Blog   Expert Blogs


I'm a lucky gamer that gets to work with talented game developers every day :)

I'm a co-founder of Novy PR, a firm specializing in mobile and indie games. I'm also the author of Play the Game: The Parent's Guide to Video Games and Game Development Essentials: Game QA & Testing.

It all started in the mid-1980s in São Paulo, Brazil. First it was Enduro on the Atari VCS/2600, then Super Mario Bros. (an eye-opening experience) and Prince of Persia on the PC. I was hooked for life. 

I got my start in the game industry as a QA tester for Activision -- on Quake 4 PC. I later joined Treyarch as a production tester on Call of Duty 3. I've been working in game PR for 6 years now, starting as an assistant coordinator in January 2008.
      Current and past Novy PR clients:
  • Absurd Interactive
  • Appatheia
  • AppThwack
  • Appy Entertainment
  • Butterscotch Shenanigans
  • ByteSized Studios
  • Captivate Conference
  • Cengage Learning
  • Epiphany Games
  • Final Boss Entertainment
  • Galaxy Pest Control
  • Gamieon
  • Greenpeace
  • HapaFive Games
  • Insolita Studios
  • Liquid Entertainment
  • Mattia Fortunati Games
  • Membraine Studios
  • Mobbles Corp
  • Nowhere Studios
  • Pixel Press
  • PlayScreen
  • Plexonic
  • Royal Palm Games
  • Rubicon Development
  • Secret Location
  • Shadegrown Games
  • SRRN Games
  • Swarm
  • Think On!
  • Tinker Games
  • We Create Goodness
  • Wicked Dog Games
  • Woo Games
  • Xoobis
  • Zero Zen

Titles promoted by Novy:

  • Animal Legends (iOS)
  • Arctic Defender 2013 (iOS)
  • Ash (Android / iOS)
  • Ash II: Shadows (iOS)
  • Atomic Fusion: Particle Collider
  • (iOS / Android)
  • Campaign: The Game (iOS)
  • Cassandra’s 11 (iOS)
  • Combat Monsters (Android / iOS / PC)
  • Conka (iOS / Android)
  • Crickler 2 (iOS)
  • ErnCon: Multiplayer Combat
  • (Android / iOS)
  • FaceFighter Ultimate (iOS)
  • FlowDoku (iOS / Android/ PC)
  • Great Little War Game
  • (iOS / Android / PC)
  • Great Big War Game
  • (iOS / Android / PC)
  • Hamster Chase (Android / iOS)
  • INheritage: Boundary of Existence (iOS)
  • Kid Aviator (iOS / Android)
  • Mobbles (Android / iOS)
  • Monochroma (PC)
  • Planck (PC)
  • PlayScreen Poker 2 (iOS)
  • SpellCraft School of Magic (iOS)
  • Starbloom (iOS)
  • The Great Martian War (iOS / Android)
  • This is not a ball game (iOS / Android)
  • Towelfight 2: The Monocle of Destiny (Android / iOS)
  • Trucks & Skulls NITRO (iOS)
  • Word Carnivale (iOS)
  • Wrack (PC)
  • Zombie Wonderland 2: Outta Time! (Android / iOS)

Expert Blogs

Posted by Luis Levy on Wed, 19 Feb 2014 06:10:00 EST in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet
Developers interested in game PR now have a home on Reddit: /r/gamepr. The problem is that no one is submitting new content...

Posted by Luis Levy on Wed, 22 May 2013 05:49:00 EDT in Design, Console/PC
There is a veritable pot of gold at the end of this tragic game – if you know where to look

Posted by Luis Levy on Wed, 06 Feb 2013 08:00:00 EST in Business/Marketing
Once the trailer is on YouTube, the press release on the wire and pitches sent, the game needs to stand on its own two legs.

Posted by Luis Levy on Tue, 11 Dec 2012 02:30:00 EST in Design, Smartphone/Tablet
Can 16-bit consoles like the Sega Genesis teach mobile developers how to make better games?

Posted by Luis Levy on Tue, 24 Jul 2012 06:55:00 EDT in Business/Marketing, Smartphone/Tablet
In which I discuss the price of "free" and why settling on a Free-to-Play business model could undermine both indie and established mobile developers

Posted by Luis Levy on Thu, 31 May 2012 12:30:00 EDT in Business/Marketing
There's a lot of buzz around Kickstarter and game development ever since Double Fine's Adventure. Should all indie studios embrace it? Should you make a prototype first? Should you believe the hype?

Luis Levy's Comments

Comment In: [Blog - 02/06/2013 - 08:00]

Kevin, reading this makes me ...

Kevin, reading this makes me incredibly happy. I saw this post as taking a huge chance -- essentially saying NO to future clients who are not 110 percent behind their games. r n r nI knew it was risky but thought it had to be said. I 'm glad Gamasutra ...

Comment In: [Blog - 12/11/2012 - 02:30]

I think 16-bit and mobile ...

I think 16-bit and mobile are reasonably similar in terms of immersion. They don 't tell complicated stories with voice acting and massive production budgets. So I didn 't really address immersion in the post. r n r nReal buttons can help more retro mobile games, but touch-based gameplay doesn ...

Comment In: [Blog - 07/24/2012 - 06:55]

David, I agree that planning ...

David, I agree that planning from the ground up for F2P is the ONLY way to go. Anything else will result in failure. r n r nI look forward to reading your postmortem

Comment In: [Blog - 11/14/2011 - 08:55]

I don't remember specific titles, ...

I don't remember specific titles, but the Wikipedia page for the Nintendo 64 mentions it: The cost of producing an N64 cartridge was far higher than producing a CD. 63 Publishers had to pass these higher expenses to the consumer and as a result, N64 games tended to sell for ...

Comment In: [News - 08/09/2011 - 06:24]

I love this sort of ...

I love this sort of thing but the video is very dark...

Comment In: [News - 07/11/2011 - 07:21]

I love the Octodad guys. ...

I love the Octodad guys. I helped them on the Octodad launch, post-launch activities, GDC and in the postmortem. They are supremely talented and a joy to work with. Good luck