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June 22, 2017
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M. Joshua Cauller's Blog

 

M. Joshua makes player-centered game trailers—custom-tailored to each game's needs. 

 

Member Blogs

Posted by M. Joshua Cauller on Wed, 07 Jun 2017 10:12:00 EDT in Business/Marketing, Console/PC, Indie
Blasphemous just tripled its Kickstarter goal. Since it's so successful, let's look at what the Kickstarter trailer got right — and 5 takeaways devs can glean for making their own crowdfunding trailer.


Posted by M. Joshua Cauller on Thu, 01 Jun 2017 10:03:00 EDT in Business/Marketing, Console/PC, Indie
Into The Breach shows how to announce a turn-based tactics game the best way possible. Here's 5 trailer takeaways — for devs making their own turn-based tactics trailer.


Posted by M. Joshua Cauller on Wed, 24 May 2017 09:53:00 EDT in Business/Marketing, Production, Console/PC, Indie
Flinthook got a lot right, especially its gameplay trailer. Here's 5 Flinthook trailer takeaways — for devs making their own trailer.


Posted by M. Joshua Cauller on Wed, 17 May 2017 10:19:00 EDT in Business/Marketing, Design, Console/PC, Indie
Bokida — Heartfelt Reunion is out today: the game is difficult to explain, but I think we solved some of the hardest-to-explain aspects in the trailer. Here are some trailer takeaways for games that are hard to explain.


Posted by M. Joshua Cauller on Thu, 11 May 2017 10:52:00 EDT in Business/Marketing, Design, Console/PC, Indie
Dead Cells is out! And I’m there. Why? Because the reveal trailer is damn-near-perfect.


Posted by M. Joshua Cauller on Wed, 03 May 2017 11:18:00 EDT in Business/Marketing, Console/PC, Indie
Since first-person-narrative game trailers struggle to show what makes the game great, let's look at what has been done well, and what can be improved with the phenomenal, 'What Remains of Edith Finch.'



M. Joshua Cauller's Comments

Comment In: [Blog - 06/07/2017 - 10:12]

Great feedback, Adam r n ...

Great feedback, Adam r n r nI love that you brought-up Mighty No. 9, which used that cry like an anime fan at prom night line. The difference is that MN9 offended its target audience, instead of offending everybody but the target audience to qualify the game as something just ...

Comment In: [Blog - 05/24/2017 - 09:53]

True A hookshot has been ...

True A hookshot has been done a hundred different ways since the original Bionic Commando and maybe before it , but the way that Flinthook handles -- the unique flowing ease of it That 's truly the only thing I 've ever seen like it. You 'll see what I ...

Comment In: [Blog - 03/23/2017 - 06:16]

Great point, Andy. Yeah, I ...

Great point, Andy. Yeah, I 'm not sure I understand Mr. O 'Reilly 's choice to give over a minute to the bears before showing Everything 's special hook, but I 'm sure he had a point in it maybe to establish the movement and flock mechanics But yes, my ...

Comment In: [Blog - 06/13/2016 - 05:53]

Yeah. I totally understand the ...

Yeah. I totally understand the distracting possibilities of the player faces, but as a framing explanation of a very difficult game experience, I think it 's golden. It 's extremely hard to tell a player story without it feeling over-emphatic on the high points selling moments , but this one ...

Comment In: [Blog - 05/26/2016 - 11:09]

Great work on the trailer. ...

Great work on the trailer. You sum up everything that I need to know to inhabit the player 's brain space. Is it safe to assume it was the key to securing your audience It wouldn 't surprise me. Great stuff.

Comment In: [Blog - 05/27/2016 - 09:59]

I 'm glad it works ...

I 'm glad it works for you, but I 'm curious what about it works I 'm okay with offense, but when it alienates your target audience, it shows that you didn 't screen test. And that 's the main takeaway I tried to leave everybody with: screen-test your trailers ...