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Michael Fergusson's Blog
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I'm a polymath, troublemaker, poet, and very pleased to be alive at this particular time in history. I'm also passionate about creating and building businesses. I built my first social media application in 1995 and haven't looked back since. I'm currently the CEO of Ayogo Games Inc., an exciting new company that builds social games for social networks and smartphones. The following blog posts were written as part of a series of posts on the topic of social game design. You can find the original posts on the IDEAS page of our company blog at www.ayogo.com. |
Expert Blogs
Rewards, Doing Chores and Social Games  |
| Posted by Michael Fergusson on Sun, 30 Jan 2011 03:43:00 EST in
Game Design
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| Doing chores can be fun. Don't believe me? Read this next blog post to see why. This post is originally part of a series on @ayogogames's Social Game Design blog. |
| Read More... | 3 Comments |
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Neuroplasticity, Social Games and Marketing |
| Posted by Michael Fergusson on Thu, 27 Jan 2011 05:59:00 EST in
Game Design
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| Great game design is just, well, great game design unless somebody plays your game. Find out how neuroplasticity contributes to making your game more appealing. This post is originally part of a series on @ayogogames's Social Game Design blog. |
| Read More... | 0 Comments |
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Social Games Equal Falling in Love |
| Posted by Michael Fergusson on Wed, 12 Jan 2011 02:57:00 EST in
Game Design
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| Do you know the reason you love playing social games? You could actually be producing the same hormones that mimic falling in love. Really?! This post is originally part of a series on @ayogogames's Social Game Design blog. |
| Read More... | 3 Comments |
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Luck of the Draw: Lotteries, Game Design and Social Games |
| Posted by Michael Fergusson on Fri, 10 Dec 2010 03:01:00 EST in
Game Design
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| What do lotteries have to do with game design? Perhaps it's strategy, incentives and principles of game design. Why don't you read on and see for yourself. This post is originally part of a series on @ayogogames's Social Game Design blog. |
| Read More... | 1 Comments |
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Psychology of Play, Social Games and Game Design |
| Posted by Michael Fergusson on Thu, 25 Nov 2010 06:44:00 EST in
Game Design
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| Is game design just child's play? Well, sort of. Read this post about certain stages of developmental play in children that are similar to how we play video and casual games. This post is originally part of a series on Ayogo's Social Game Design blog. |
| Read More... | 15 Comments |
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Game Design and the Reciprocity Effect in Social Games |
| Posted by Michael Fergusson on Tue, 26 Oct 2010 12:04:00 EDT in
Game Design
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| The power of giving and the reciprocity effect. Both can become powerful game mechanics when used properly by game designers. What do you think? (This post is part of a blog series on Michael Fergusson's social game design blog.) |
| Read More... | 2 Comments |
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