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Blogs

Mike Arcuri's Blog   Expert Blogs

Mike is the VP of Marketing at Zipline Games, a Seattle games company comprised of an independent mobile games studio and a platform division that produces the Moai game development platform.

Expert Blogs

Inside the Numbers: Slots Tycoon  Featured Blogs
Posted by Mike Arcuri on Tue, 30 Oct 2012 11:42:00 EDT in Business/Marketing, Smartphone/Tablet
In this post, we take a look at the various revenue sources within a mobile casino simulation game and how that revenue varies by device platform over a period of 30 days.
Read More... | 0 Comments

Why every mobile game needs a cloud back-end.  Featured Blogs
Posted by Mike Arcuri on Mon, 09 Jul 2012 10:02:00 EDT in Production, Smartphone/Tablet
Back-end services have become essential to shipping, operating, and improving modern mobile games. Here's a summary of the services we find essential for Zipline's studio titles.
Read More... | 1 Comments

Wolf Toss Business Post Mortem: Revenue Comparison for Customer Acquisition Sources  Featured Blogs
Posted by Mike Arcuri on Mon, 05 Mar 2012 06:30:00 EST in Business/Marketing, Smartphone/Tablet
In this post I show some data on Wolf Toss player monetization by customer acquisition channel and discuss our future CAC montioring plans.
Read More... | 1 Comments

Business Post Mortem: Wolf Toss: Post-launch TLC and Tuning  Featured Blogs
Posted by Mike Arcuri on Thu, 23 Feb 2012 12:30:00 EST in Business/Marketing, Smartphone/Tablet
In this post I cover three areas on which we've spent significant energy since the launch of Wolf Toss: device compatibility, gameplay tuning, and economy tuning.
Read More... | 2 Comments

Business Post Mortem: Wolf Toss: Pre-launch Planning & Blended CAC  Featured Blogs
Posted by Mike Arcuri on Tue, 07 Feb 2012 08:56:00 EST in Business/Marketing, Smartphone/Tablet
This post first covers our goals for the game and the promotion budget we set to achieve them. Then it discusses our strategy for standing out in a crowded field and our results.
Read More... | 0 Comments

Business Post Mortem: Wolf Toss: App Store Stats  Featured Blogs
Posted by Mike Arcuri on Mon, 30 Jan 2012 01:39:00 EST in Business/Marketing, Smartphone/Tablet
Before I go into detail on specific aspects of the planning, launch, and performance of Wolf Toss, I do a current round-up of its key statistics on Android, iOS, and Chrome.
Read More... | 5 Comments

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Mike Arcuri's Comments

Comment In: Behind Binding of Isaac's blasphemous success [News - 10/29/2012 - 04:58]

Cute and dark at the ...

Cute and dark at the same time and built upon challenging and time tested core game mechanics - Binding of Isaac is the kind of game that spreads by word of mouth because it 's both provocative and fun. That 's how I first learned about it 9 months ago ...

Comment In: Have game designers failed when players are cheating? [News - 07/23/2012 - 03:22]

Thanks for the mention, but ...

Thanks for the mention, but on a serious note I do think that game design can support multiple gamer personalities, play styles, and preferences for payment. Yes it 's a bit more complicated, but at some level, nearly all modern games do this. Think of the last console shooter or ...

Comment In: Dealing with Android's fragmented market [News - 05/22/2012 - 04:00]

Yes, there are some different ...

Yes, there are some different aspect ratios to support, and yes those Android users really do care that you use their full screen rather than letterboxing, but iPads have different aspect ratios than iPhones, so that 's not a new problem. r n r nHere 's the full story about ...

Comment In: Double Fine's Kickstarter-funded adventure game to use the Lua-based Moai platform [News - 05/01/2012 - 08:15]

We 're thrilled to have ...

We 're thrilled to have two big Kickstarter-funded games on the Moai platform. Double Fine and Harebrained Schemes are giving players what they want. Moai is helping them do that.

Comment In: Business Post Mortem: Wolf Toss: Post-launch TLC and Tuning [Blog - 02/23/2012 - 12:30]

Cool. I 'll be at ...

Cool. I 'll be at the show from March 5th-8th. Drop me a note at mike at zipline games dot com and we 'll exchange contact info. r n r nAnd thanks for your thoughts on article makeup too. r n r nMike.

Comment In: Business Post Mortem: Wolf Toss: App Store Stats [Blog - 01/30/2012 - 01:39]

Aaron - Yes, we did ...

Aaron - Yes, we did have an Android feature, but what's even more interesting is what was happening before that big break. Next post coming soon.

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