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August 23, 2017
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Nicholas Lovell's Blog   Expert Blogs

 

Nicholas Lovell is a games industry consultant who provides strategic and online marketing advice to clients including Firefly, Rebellion, Atari, ChannelFlip and Huddle.net. He is a non-executive director at developer nDreams and writes on a blog on the games industry at www.gamesbrief.com. He also teaches Masterclasses in "How to Make Money From Self-Publishing" (www.gamesdevmasterclasses.com/business). He is currently working on an MMO, several Facebook games and a comic book.

 

Expert Blogs

Posted by Nicholas Lovell on Wed, 22 Jul 2015 12:50:00 EDT in Business/Marketing, Smartphone/Tablet
One small design decision made me systematically discriminate against every female Dweller in Fallout Shelter. It's a fascinating example of how a game decision can have unintended consequences.


Posted by Nicholas Lovell on Thu, 09 Apr 2015 01:36:00 EDT in Console/PC, Smartphone/Tablet, Business/Marketing
The Nintendo/DeNA deal makes no sense. At face value, it would suggest Nintendo is abandoning it's "Blue Ocean" strategy and jumping into a hyper-competitive market which doesn't play to its strengths. So what is really going on, wonders Nicholas Lovell.


Posted by Nicholas Lovell on Wed, 18 Mar 2015 01:54:00 EDT in Business/Marketing, Social/Online, Smartphone/Tablet
Nintendo was the last holdout against the rise of mobile and tablet gaming. Now it has capitulated. Does that signal the imminent bursting of a smart device gaming bubble?


Posted by Nicholas Lovell on Tue, 17 Mar 2015 06:13:00 EDT in Business/Marketing, Console/PC, Smartphone/Tablet
Nintendo's latest strategic announcement means it is choosing to compete in the bloody red ocean of smart device gaming, rather than creating a new market for itself. How will that turn out?


Posted by Nicholas Lovell on Tue, 25 Mar 2014 10:20:00 EDT in Business/Marketing, Social/Online, Smartphone/Tablet
The valuation of King has me terrified. If King tanks after its stock market debut this week (and I think it will), that will be bad news for the games industry for the next three years.


Posted by Nicholas Lovell on Mon, 03 Mar 2014 01:09:00 EST in Business/Marketing, Console/PC, Indie
Valve has just announced that developers will now be in charge of their own pricing on Steam. This is the beginning of PC games prices drifting downwards with an endpoint of zero. Here's why.



Nicholas Lovell's Comments

Comment In: [Blog - 04/09/2015 - 01:36]

Are you sure that your ...

Are you sure that your analysis is not what you would personally like as gamers, rather than what a multi-billion dollar business with oodles of cash in the bank but struggling in its core market might do to break out of its current difficulties r n r nIt also seems ...

Comment In: [News - 03/17/2015 - 06:04]

The problem with all of ...

The problem with all of these ideas is that they involve ever-decreasing overlaps of Venn diagram circles. People who own Nintendo hardware - lots of them. People who own smart devices - even more them. People who own Nintendo hardware and smart devices, who want to extend their playing into ...

Comment In: [Blog - 03/17/2015 - 06:13]

I 'm not convinced by ...

I 'm not convinced by the commercial value of a subscription service. It puts a big barrier in the way of getting hold of users persuading someone to even try out something out when they know it has a monthly fee is hard AND it caps out the amount your ...

Comment In: [Blog - 11/20/2014 - 01:40]

I totally agree with point ...

I totally agree with point 5, and I say that as someone who runs a website that gets most of its traffic from people searching for the benchmarks we gather from publicly available sources.

Comment In: [Blog - 11/19/2014 - 02:13]

I agree with this, but ...

I agree with this, but with one major risk: the danger that you design things because you know how to do them, not because they are the best way of achieving what you need. r n r nTo put it another way, I work hard with my clients to avoid ...

Comment In: [News - 11/19/2014 - 03:25]

According to some sources, over ...

According to some sources, over 97 of people don 't spend any money in a game. It 's free to them.