Warsaw-based game marketing & brand development expert with experience in digital/cross-media advertising. Devoted gamer, addicted to all kinds of popculture. Proud member of 11 bit studios team.
The role of your game's store page varies depending on the stage of your marketing campaign you are in at the moment. Whatever role it plays, it proves to be a handy tool in your marketing/business toolbox.
As if creating a game wasn’t challenging enough on its own, nowadays to survive, one has to cope with PR, marketing & analytics among the other things. With limited resources, it is all about simple yet effective basics. Let's name them.
In a cluttered market the fact that you have a good game may be not enough anymore. A smart & relevant marketing campaign becomes a factor making your overall venture sink or swim.