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Ramin Shokrizade's Blog   Expert Blogs

 

I work full time exclusively as the economist for Wargaming America.

I wish to narrow the gap between game developers and consumers. The ethical and transparent treatment of gamers inside F2P business environments is my specialty and passion. I also seek to marry neuroscience and behavioral economics with game design to provide maximum pleasure to gamers without abusing them.

For more information about me, please check my LinkedIn profile (http://www.linkedin.com/pub/ramin-shokrizade/0/b47/7bb). 

A complete list of my recent (2010-) papers is here:

http://gameful.org/group/games-for-change/forum/topics/complete-list-of-ramin-shokrizade-s-public-papers-2010?xg_source=msg_appr_topic

I've also been interviewed recently on NPR:

http://www.npr.org/blogs/money/2014/10/09/354649902/this-is-your-brain-on-candy-crush

http://www.npr.org/blogs/money/2014/09/16/348770036/minecrafts-business-model-a-video-game-that-leaves-you-alone

http://www.npr.org/blogs/alltechconsidered/2013/07/24/204621796/ONLINE-REWARDS

http://www.wnyc.org/story/how-video-games-are-getting-inside-your-head-and-wallet/

For those who have been asking me to speak at their conferences, WG supports me in doing so. Thus I will be doing this a lot more this year.

 

Expert Blogs

This is an excerpt of Ramin Shokrizade's recent talk at the Captivate Conference where he proposes that an increased knowledge of how games affect us physiologically, when combined with virtual economics, will change our games and industry forever.


Posted by Ramin Shokrizade on Fri, 22 Nov 2013 09:34:00 EST in Business/Marketing, Serious, Social/Online, Smartphone/Tablet
As Millennials spend ever more hours each day connected to electronic devices, the word "addiction" is being used with much more frequency. Ramin Shokrizade argues that while the trend may be troubling, the risks are largely misunderstood.


Monetization expert Ramin Shokrizade attempts to explain that just because we CAN do some things to our consumers within a F2P business model environment, that does not always mean we should.


Monetization expert Ramin Shokrizade explains how F2P is transforming media and society world-wide. The concepts here were also presented at the Austin Captivate Conference and the Panama ICPEN summit earlier this month.


Posted by Ramin Shokrizade on Thu, 25 Jul 2013 05:35:00 EDT in Design, Social/Online
By considering the physiological effects of games on consumers, we can optimize the experience for maximum engagement. Virtual Economist Ramin Shokrizade proposes a new paradigm for matching content with various consumer groups.


Posted by Ramin Shokrizade on Wed, 26 Jun 2013 08:16:00 EDT in Business/Marketing, Smartphone/Tablet
Virtual Economist Ramin Shokrizade explains in detail the top methods used to trick consumers into spending in F2P games.



Ramin Shokrizade's Comments

Comment In: [Blog - 12/02/2014 - 01:56]

I think most people either ...

I think most people either have a serious addiction to some source of reward chemicals, or they have a balanced life easier said than done . Those that are seriously repressed chemically seem to have an increased chance of developing diseases linked to low dopamine levels. All sources of media ...

Comment In: [News - 12/03/2014 - 02:45]

I am a bit uncomfortable ...

I am a bit uncomfortable that this interpretation might be creeping into a policy of Yes this product designed for children keeps prompting your child to make purchase decisions that they are legally unfit for, but parents should know better.

Comment In: [News - 11/20/2014 - 05:15]

The success or failure of ...

The success or failure of a game like this will be determined at least as much by the in-game economy as by the action. It is next to impossible to maintain security for offline play, and thus such an option would make the in-game economy vulnerable. Thus they never had ...

Comment In: [News - 07/18/2014 - 07:21]

This is a complicated subject. ...

This is a complicated subject. The key to a resolution where everyone wins, is clear and constructive communication. So far I have observed that Apple 's strategy is to avoid communication entirely with regulators, perhaps hoping to delay a resolution. This gives the impression that Apple wishes to be above ...

Comment In: [News - 07/10/2014 - 02:01]

I think without the immersive ...

I think without the immersive effect I recently described as The Titanic Effect , that these sales will be particularly weak. The quality of most of these goods is so low that without that trick, their value would be negligible to consumers.

Comment In: [News - 07/11/2014 - 06:13]

Platform holders are getting really ...

Platform holders are getting really good at generating accidental revenue from minors.