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Ramin Shokrizade's Blog   Expert Blogs

 

I have recently joined the Radiant Worlds team in the UK. My role is to deploy new social, economic, and monetization  design technologies to the SkySaga project to allow it to succeed where similar projects (especialy those with open economies) over the last ten years have faltered. 

I wish to narrow the gap between game developers and consumers. The ethical and transparent treatment of gamers inside F2P business environments is my specialty and passion. I also seek to marry neuroscience and behavioral economics with game design to provide maximum pleasure to gamers without abusing them.

For more information about me, please check my LinkedIn profile (http://www.linkedin.com/pub/ramin-shokrizade/0/b47/7bb). 

A complete list of my recent (2010-) papers is here:

http://gameful.org/group/games-for-change/forum/topics/complete-list-of-ramin-shokrizade-s-public-papers-2010?xg_source=msg_appr_topic

I've also been interviewed recently on NPR:

http://www.npr.org/blogs/money/2014/10/09/354649902/this-is-your-brain-on-candy-crush

http://www.npr.org/blogs/money/2014/09/16/348770036/minecrafts-business-model-a-video-game-that-leaves-you-alone

http://www.npr.org/blogs/alltechconsidered/2013/07/24/204621796/ONLINE-REWARDS

http://www.wnyc.org/story/how-video-games-are-getting-inside-your-head-and-wallet/

 

Expert Blogs

Posted by Ramin Shokrizade on Mon, 25 Jul 2016 11:31:00 EDT in Business/Marketing, Design, Production, Smartphone/Tablet
While there is no doubt about the success of Pokemon GO in terms of installs and retention, how is the business model going to perform? Monetisation expert blogger Ramin Shokrizade goes under the hood (and does a lot of walking!) to find out.


Posted by Ramin Shokrizade on Wed, 01 Jun 2016 02:27:00 EDT in Business/Marketing, Design, Production, Serious, Social/Online
Research is increasingly showing that Connection with others is a human need, not a luxury. Products that successfully meet that need (like Facebook and Tinder) are enjoying huge success. The gaming industry has failed to adapt to this golden opportunity.


Third in a series (after "Whales Do Not Swim in the Desert" and "Secrets of F2P: Threat Generation"). Ramin Shokrizade goes into detail as to what works and what does not in the mobile F2P environment, using the tower defense genre as the focus.


The objective of this paper is to explain the mechanics of threat generation, the most commonly used technique in the mobile space for generating conversion.


Game neuroeconomist Ramin Shokrizade explains that F2P metrics have been greatly misunderstood, creating a false stereotype of what a "whale" actually is. The result is going to be an unprecedented industry-wide correction.


This is an excerpt of Ramin Shokrizade's recent talk at the Captivate Conference where he proposes that an increased knowledge of how games affect us physiologically, when combined with virtual economics, will change our games and industry forever.



Ramin Shokrizade's Comments

Comment In: [Blog - 07/25/2016 - 11:31]

While still not entirely sure ...

While still not entirely sure I understand the question, I know last week that L24 accounts were selling at 450 for the whole account , so I think the approach will just depend on the budget and time of the consumer. If enough suppliers can set up a 3 person ...

Comment In: [News - 07/21/2016 - 03:47]

I 've been promoting gender ...

I 've been promoting gender neutral games for some years now as I think the potential gaming budgets of women are going largely under tapped. I 've also been saying that women are less interested in competitive play than men, based primarily on differences in testosterone levels, and gender differences ...

Comment In: [News - 07/19/2016 - 04:20]

If it makes you feel ...

If it makes you feel any better, it is not unusual for me to consult on 8 digit budget Western projects where I ask to see the GDD on day 1 and get handed something not much larger than your average Gamasutra article. r n r nEastern studios have a ...

Comment In: [News - 07/19/2016 - 11:19]

I 'm hoping this is ...

I 'm hoping this is an IP shopping trip, ,like Disney did with Lucas and Marvel in order to provide fresh creative material. r n r nWhat I 'm hoping it isn 't is Let 's give Ubisoft which has been notoriously bad at developing F2P games the Gameloft treatment ...

Comment In: [News - 07/18/2016 - 03:23]

ILM 's teaser demo for ...

ILM 's teaser demo for Star Wars Trials on Tatooine was just released on Steam within the last few hours. I would imagine this is an indication that work is ongoing on a larger project related to this. r n r nhttp://store.steampowered.com/app/381940/

Comment In: [News - 07/18/2016 - 10:41]

Even if that is the ...

Even if that is the case, they have a lot of customers in other countries that have yet to get their shot at the product. Also, there are countries where there are less entertainment opportunities and thus less competition than in the regions where the game has been deployed so ...