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Ramin Shokrizade's Blog   Expert Blogs


I have recently joined the Radiant Worlds team in the UK. My role is to deploy new social, economic, and monetization  design technologies to the SkySaga project to allow it to succeed where similar projects (especialy those with open economies) over the last ten years have faltered. 

I wish to narrow the gap between game developers and consumers. The ethical and transparent treatment of gamers inside F2P business environments is my specialty and passion. I also seek to marry neuroscience and behavioral economics with game design to provide maximum pleasure to gamers without abusing them.

For more information about me, please check my LinkedIn profile ( 

A complete list of my recent (2010-) papers is here:

I've also been interviewed recently on NPR:


Expert Blogs

Posted by Ramin Shokrizade on Mon, 25 Jul 2016 11:31:00 EDT in Business/Marketing, Design, Production, Smartphone/Tablet
While there is no doubt about the success of Pokemon GO in terms of installs and retention, how is the business model going to perform? Monetisation expert blogger Ramin Shokrizade goes under the hood (and does a lot of walking!) to find out.

Posted by Ramin Shokrizade on Wed, 01 Jun 2016 02:27:00 EDT in Business/Marketing, Design, Production, Serious, Social/Online
Research is increasingly showing that Connection with others is a human need, not a luxury. Products that successfully meet that need (like Facebook and Tinder) are enjoying huge success. The gaming industry has failed to adapt to this golden opportunity.

Third in a series (after "Whales Do Not Swim in the Desert" and "Secrets of F2P: Threat Generation"). Ramin Shokrizade goes into detail as to what works and what does not in the mobile F2P environment, using the tower defense genre as the focus.

The objective of this paper is to explain the mechanics of threat generation, the most commonly used technique in the mobile space for generating conversion.

Game neuroeconomist Ramin Shokrizade explains that F2P metrics have been greatly misunderstood, creating a false stereotype of what a "whale" actually is. The result is going to be an unprecedented industry-wide correction.

This is an excerpt of Ramin Shokrizade's recent talk at the Captivate Conference where he proposes that an increased knowledge of how games affect us physiologically, when combined with virtual economics, will change our games and industry forever.

Ramin Shokrizade's Comments

Comment In: [News - 08/01/2016 - 03:21]

If it 's imperceptible then ...

If it 's imperceptible then I must have levelled up my political satire skill recently.

Comment In: [News - 07/29/2016 - 11:25]

I agree with Steve that ...

I agree with Steve that meta-game progression systems would significantly improve retention and conversion in casino-style games, and have also argued such in the conversations I 've had with studios in that branch of development. At the same time, I can see how this would be a hard sell since ...

Comment In: [News - 07/29/2016 - 01:47]

Having just published an analysis ...

Having just published an analysis of the initial Pokemon GO business model, I 100 agree that it would be more profitable short and long run to sell/rent AR focal points pokestops in this case instead of using IAP 's the way Niantic currently does. Of course this only works if ...

Comment In: [Blog - 07/29/2016 - 10:37]

I 've been studying spawns ...

I 've been studying spawns on Pokevision, and it seems like there are several systems going on at once, some more random than others. Pokevision only shows some of the spawns, the ones that are generated from the source at Niantic and these spawns only show up for 15 minutes ...

Comment In: [News - 07/29/2016 - 06:48]

Isn 't this the point ...

Isn 't this the point of G2A, to undercut developers and profit from their work I 'm quite surprised that Ubisoft let the people use those stolen keys after discovering them. If G2A ever does go legit, it should warn buyers that they may be buying stolen or otherwise unauthorized ...

Comment In: [Blog - 07/25/2016 - 11:31]

People are selling pre levelled ...

People are selling pre levelled accounts. There is no need to let anyone touch your device. r n r nI think the type of trading you are suggesting is very unlikely to be implemented in Pokemon GO.