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January 24, 2017
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Ramin Shokrizade's Blog   Expert Blogs


I am currently directing design at Red Rhino Games. I have full authority to implement all of the technology I've been developing over the last 12 years and the virtual studio is quite agile. I look forward to seeing how these new methods of game design perform in the marketplace.

I wish to narrow the gap between game developers and consumers. The ethical and transparent treatment of gamers inside F2P business environments is my specialty and passion. I also seek to marry neuroscience and behavioral economics with game design to provide maximum pleasure to gamers without abusing them.

For more information about me, please check my LinkedIn profile ( 

A complete list of my recent (2010-) papers is here:

I've also been interviewed recently on NPR:


Expert Blogs

A pending deal by League of Legends maker RIOT Games to sell the eSports distribution rights to their game for nearly $100M a year signals the start of a real eSports era. How can developers and investors get a piece of the action?

Games are getting more frustrating all the design. Why is this and what are the costs to developers? Monetization expert Ramin Shokrizade sheds some light on the subject.

Posted by Ramin Shokrizade on Mon, 03 Oct 2016 05:25:00 EDT in Business/Marketing, Design, Production, Smartphone/Tablet
Western monetisation expert Ramin Shokrizade shows in detail how an extremely high quality Western-localized F2P game can be broken by aggressive Eastern monetisation techniques.

Posted by Ramin Shokrizade on Mon, 25 Jul 2016 11:31:00 EDT in Business/Marketing, Design, Production, Smartphone/Tablet
While there is no doubt about the success of Pokemon GO in terms of installs and retention, how is the business model going to perform? Monetisation expert blogger Ramin Shokrizade goes under the hood (and does a lot of walking!) to find out.

Posted by Ramin Shokrizade on Wed, 01 Jun 2016 02:27:00 EDT in Business/Marketing, Design, Production, Serious, Social/Online
Research is increasingly showing that Connection with others is a human need, not a luxury. Products that successfully meet that need (like Facebook and Tinder) are enjoying huge success. The gaming industry has failed to adapt to this golden opportunity.

Third in a series (after "Whales Do Not Swim in the Desert" and "Secrets of F2P: Threat Generation"). Ramin Shokrizade goes into detail as to what works and what does not in the mobile F2P environment, using the tower defense genre as the focus.

Ramin Shokrizade's Comments

Comment In: [Blog - 01/20/2017 - 10:12]

While a genre-oriented classification has ...

While a genre-oriented classification has some value, wouldn 't it make sense also to categorize games by what the player does in those games SW:TOR is a very different game from EVE Online, for example. EVE is one of the cruelest games I 've ever played. I enjoyed it briefly, ...

Comment In: [News - 01/20/2017 - 06:49]

While Trump did not win ...

While Trump did not win the popular vote, he did get enough votes to be elected president by the Electoral college. His primary base was less-educated white people. While there are some very progressive people in game development, this is a predominantly white-male industry and the idea that you need ...

Comment In: [News - 01/18/2017 - 06:49]

Is this actually printed somewhere, ...

Is this actually printed somewhere, or is this conjecture

Comment In: [News - 01/17/2017 - 04:51]

Like most people in the ...

Like most people in the court, I ve never even heard of Zenimax before. r n r nI was waiting for the next sentence to be I don 't know anything about the gaming commercial landscape, or who any of the major players are, but I 'm told we used ...

Comment In: [News - 01/05/2017 - 11:13]

I 'm sorry, I didn ...

I 'm sorry, I didn 't catch your name r n r nI have never seen such a massive advertising blitz on the App Store as I did with Mario Run. I watch the App Store daily to see what is new and what is going on. There were massive ...

Comment In: [News - 12/28/2016 - 11:09]

First off I should point ...

First off I should point out that the Unites States was never intended to be a democracy. It was set up as a republic, with only male white land owners being able to vote for representatives who would then participate in government. Gerrymandering, incarceration, and many other techniques are still ...