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Ramin Shokrizade's Blog   Expert Blogs

 

I have recently joined the Radiant Worlds team in the UK. My role is to deploy new social, economic, and monetization  design technologies to the SkySaga project to allow it to succeed where similar projects (especialy those with open economies) over the last ten years have faltered. 

I wish to narrow the gap between game developers and consumers. The ethical and transparent treatment of gamers inside F2P business environments is my specialty and passion. I also seek to marry neuroscience and behavioral economics with game design to provide maximum pleasure to gamers without abusing them.

For more information about me, please check my LinkedIn profile (http://www.linkedin.com/pub/ramin-shokrizade/0/b47/7bb). 

A complete list of my recent (2010-) papers is here:

http://gameful.org/group/games-for-change/forum/topics/complete-list-of-ramin-shokrizade-s-public-papers-2010?xg_source=msg_appr_topic

I've also been interviewed recently on NPR:

http://www.npr.org/blogs/money/2014/10/09/354649902/this-is-your-brain-on-candy-crush

http://www.npr.org/blogs/money/2014/09/16/348770036/minecrafts-business-model-a-video-game-that-leaves-you-alone

http://www.npr.org/blogs/alltechconsidered/2013/07/24/204621796/ONLINE-REWARDS

http://www.wnyc.org/story/how-video-games-are-getting-inside-your-head-and-wallet/

 

Expert Blogs

Posted by Ramin Shokrizade on Wed, 01 Jun 2016 02:27:00 EDT in Business/Marketing, Design, Production, Serious, Social/Online
Research is increasingly showing that Connection with others is a human need, not a luxury. Products that successfully meet that need (like Facebook and Tinder) are enjoying huge success. The gaming industry has failed to adapt to this golden opportunity.


Third in a series (after "Whales Do Not Swim in the Desert" and "Secrets of F2P: Threat Generation"). Ramin Shokrizade goes into detail as to what works and what does not in the mobile F2P environment, using the tower defense genre as the focus.


The objective of this paper is to explain the mechanics of threat generation, the most commonly used technique in the mobile space for generating conversion.


Game neuroeconomist Ramin Shokrizade explains that F2P metrics have been greatly misunderstood, creating a false stereotype of what a "whale" actually is. The result is going to be an unprecedented industry-wide correction.


This is an excerpt of Ramin Shokrizade's recent talk at the Captivate Conference where he proposes that an increased knowledge of how games affect us physiologically, when combined with virtual economics, will change our games and industry forever.


Posted by Ramin Shokrizade on Fri, 22 Nov 2013 09:34:00 EST in Business/Marketing, Serious, Social/Online, Smartphone/Tablet
As Millennials spend ever more hours each day connected to electronic devices, the word "addiction" is being used with much more frequency. Ramin Shokrizade argues that while the trend may be troubling, the risks are largely misunderstood.



Ramin Shokrizade's Comments

Comment In: [Blog - 06/01/2016 - 02:27]

Thank you for your input ...

Thank you for your input quantum. The study you cite covers 50 year olds between the years of 2004 and 2010. Social media has come a long ways since those days. Dr. Paul Zak has measured oxytocin level increases of 150 from texting between much younger people just in the ...

Comment In: [News - 06/02/2016 - 06:03]

The concept of Reality is ...

The concept of Reality is in itself abstract. Our mostly liquid brains float in cerebrospinal fluid and do their best to interpret chemical and electrical stimulation from various organs that connect to it. It has no way of telling if these inputs are real or created . Most of the ...

Comment In: [News - 06/02/2016 - 08:01]

Yea Tencent has expressed an ...

Yea Tencent has expressed an interest in the company, which I assume is because there is unmet demand in the Eastern market for strategy titles.

Comment In: [News - 05/26/2016 - 03:25]

Well it is true that ...

Well it is true that the younger men in my studio do enjoy playing with the female avatar options in Overwatch, but this really does not have any effect on the gameplay. If I put female crews Wargaming actually did this into World of Tanks, it doesn 't increase the ...

Comment In: [News - 05/26/2016 - 12:16]

While I 've often been ...

While I 've often been critical of the quality of Game of War, it is clear that MZ has a lot of talented people there that could do great things if they set their goals higher. It seems they are doing this and for that I have to give them ...

Comment In: [Blog - 05/25/2016 - 11:53]

Thank you Greg. r n ...

Thank you Greg. r n r nAnd yes I agree F2P has a poor reputation now because of the way it has been used to shovel inferior products on an ever-more-frustrated consumer base. I even encounter this when I enter new studios as The F2P guy . I get long ...