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February 22, 2017
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Richard Hill-Whittall's Blog   Expert Blogs


I am the Head of Development at Icon Games Entertainment; responsible for the design and visual production of all titles and the organisation and staffing of the teams. I also plan all future product development.


Studio management, art direction, music & audio, project management, game design, business development, financial budgeting & planning.


Expert Blogs

Posted by Richard Hill-Whittall on Wed, 22 Jun 2016 10:24:00 EDT in Production, Indie
Best Buds vs. Bad Guys - about a game I created with my son Lucas, who was 11-years old when we began (he is now 12, fast approaching 13!).

Posted by Richard Hill-Whittall on Fri, 06 Mar 2015 07:16:00 EST in Business/Marketing, Console/PC, Indie
A look at the release and sales of “Life of Pixel” on PC, Mac and Linux over the past ten months. I was inspired by David Galindo’s blog post series to put together a full summary of how our game, Life of Pixel, has fared since launch.

Posted by Richard Hill-Whittall on Thu, 23 Oct 2014 01:35:00 EDT in Business/Marketing, Console/PC, Indie
This post covers our recent experiences with a Groupees bundle, which included our game ‘Life of Pixel’. We made some mistakes, and wanted to share those so you can avoid doing the same!

Posted by Richard Hill-Whittall on Tue, 31 Dec 2013 12:16:00 EST in Business/Marketing
Our first Vita development experience has been an interesting one. Personally it has financially ruined me; so many months of development all funded by not taking any wages.

Posted by Richard Hill-Whittall on Thu, 03 Jan 2013 01:33:00 EST in Business/Marketing, Console/PC
We have now reached a crossroads whereby we have developed our two titles, Pub Games and VTrax to a point, which is somewhere around Alpha. We are out of money now though, so the future is uncertain...

Posted by Richard Hill-Whittall on Sat, 15 Dec 2012 10:06:00 EST in
For the past 4 months we have been developing two titles for PlayStation Mobile – ‘Life of Pixel’ and ‘MegaBlast’... here are our experiences.

Richard Hill-Whittall's Comments

Comment In: [Blog - 06/22/2016 - 10:24]

Well I 'd certainly recommend ...

Well I 'd certainly recommend it, it was a really great experience working with Lucas.

Comment In: [Blog - 03/06/2015 - 07:16]

A lot has changed in ...

A lot has changed in the game since PSM, but that said - we had lots of really good reveiws, just most were not Metacritic sites. r n r nAlso - our current Steam rating, which I think is more relevant, is 'Very Positive ', with 66 reviews. r n ...

Comment In: [Blog - 12/31/2013 - 12:16]

Thanks Wes. And you 're ...

Thanks Wes. And you 're spot-on, time heals and also let 's you re-focus and reflect on what you have learned going forward.

Comment In: [News - 03/25/2013 - 09:48]

Brilliant stuff - I have ...

Brilliant stuff - I have been asking Sony for so long to loosen the concept approvals process, and now they 've effectively killed it. Very welcome news. r n r n@Matthew Mouras - It isn 't a hassle actually working with an Account Manager - it is actually a positive ...

Comment In: [Blog - 01/03/2013 - 01:33]

No - we 've only ...

No - we 've only chatted to SCEE. PubFund is a SCEA thing, and from our experiences with SCEA so far we didn 't think there was a lot of point. r n r nWe did several PSP Minis in the past, and found SCEA to be very unhelpful with ...

Comment In: [Blog - 01/03/2012 - 05:01]

I can't see how they ...

I can't see how they will have an issue with the overall 'grant total' number as it gives no breakdown. EDIT: To be on the safe-side grand total ammended.