Rob Weber's Blog
Rob Weber became an entrepreneur at the age of 16 when he launched a multi-million dollar business in his basement. In 2006, he shared the Ernst & Young Entrepreneur of the Year award with his twin brother Ryan. Rob is a Board Member for NativeX and an angel investor to many start-ups. He enjoys sharing his passion for entrepreneurship with others by serving on the board of non-profit Minne*, a 4,400+ member community focused on strengthening the Minnesota tech startup ecosystem.
In the mobile app world, innovation and creativity is required in order to grow and survive. With that said, innovation does not necessarily mean you have to have a completely new idea. You don’t have to be first, you just have to be better.
Are you using a monetization strategy that chokes players out of games they otherwise enjoy? Logically, developers may think if they identify users who are willing to pay for a premium experience, then they should restrict rewarded ads. It's flawed logic.
Game developers are seeing increased enforcement of section 3.1 of Appleā€™s developer policy which states that "Apps or metadata that mentions the name of any other mobile platform will be rejected.ā€¯
Google Play's new rules prohibiting deceptive app promotion don't address the root cause: Play's discovery and monetization problems. NativeX Co-Founder Robert Weber explains how Google can do that while also helping indie Android game devs succeed.
Carrying on the tradition from last year, I wrote a few predictions for the mobile gaming market in 2014. Before we dive in, let’s do a quick recap of my 2013 predictions.
Rob Weber's Comments
[Blog - 07/23/2015 - 03:21]
All of this talk about ...
All of this talk about App Store Optimization seems valid if you are going after some type of game that is already recognized by players and that they might be searching for, like solitaire, slots, bingo, etc. Most of the top charting games do not fit this description though. It ...
[Blog - 07/16/2015 - 01:47]
I 'm totally fine paying ...
I 'm totally fine paying for a game. I typically follow game review sites to see what 's recommended and then buy these games. r n r nI think that unfortunately is not where most of the mobile game market is at. Most mobile game players are so use to ...
[Blog - 05/06/2015 - 02:43]
I 'm not as familiar ...
I 'm not as familiar with the Pebble situation. I shared the coverage because it was also related to their 3.1 policy. r n r nI found at least 5 different game developers get dinged for the ad issue recently. This definitely seems like a new level of enforcement.