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March 27, 2017
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Rocky Kev's Blog


Hey - if you're visiting this page - you're either: 

1) Because I said something and now you're looking for fodder to say something back. (Which happens. I'm not too worried.)

2) You're looking to download the FREE Quickstart Marketing Guide for Indie Developers


Rocky (@Rockykev) is an overall chipper fellow who works with indie developers like you to market, through content development and audience building - because you want to develop video games to make a sustainable income, so you can continue making video games. He's the founder of Serious Game Devs Only, a community of likeminded indie developers who know they can make video games full time and not struggle to put food on the table.

Want to contact me directly? Grab the guide, and reply to any of the emails I send. 

I respond to every email. 


Member Blogs

Posted by Rocky Kev on Mon, 20 Mar 2017 09:26:00 EDT in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet
At GDC 2017, the session “Beyond the Install: "Building Robust Communities on Mobile," Andrew Stalbow agreed – "Community building is the best marketing you’ll ever do." So -- how do you handle trolls?

Posted by Rocky Kev on Tue, 14 Feb 2017 10:21:00 EST in Business/Marketing, Serious, Indie
This weekend, Steam shared that they're ditching Greenlight and planning a new service called Steam Direct. I shared my ideas on Reddit, where I created a divide (1500 votes) but was downvoted, tarred and feathered. But i dug into the data.

Posted by Rocky Kev on Thu, 01 Dec 2016 10:09:00 EST in Business/Marketing, Indie
Old-school RPGs are HARD to market. When I interviewed indie dev Zack Bertok (of Thylacine Studios), it surprised me that he works full-time on his old-school RPG series, Siralim. I ask him how he got his first wave of fans and how Siralim is sustainable.

Posted by Rocky Kev on Tue, 25 Oct 2016 09:23:00 EDT in Business/Marketing, Indie
In a conversation with a developer, he shared that his trailer was lacking because he didn’t want to spoil too many things. I asked if you can spoil too much? He got defensive, and I backed off. But with the internet, do spoilers really matter? NOPE.

Posted by Rocky Kev on Thu, 08 Sep 2016 11:43:00 EDT in Business/Marketing, Indie, Social/Online
Let’s be honest. Talking to the guy cosplaying as Agent 47 isn’t going to level up your experience in the game industry. When you're spending thousands of dollars to attend a con, you want to leave with great connections. Avoid these 4 types of people.

Posted by Rocky Kev on Tue, 02 Aug 2016 10:48:00 EDT in Business/Marketing
A Dark Room also got a million downloads in seven days, more than six months after it's initial release. Amir compiled everything he's learned into a 51,000 word book titled Surviving the App Store. This review is for you to see if it's worth your time.

Rocky Kev's Comments

Comment In: [Blog - 03/20/2017 - 09:26]

Absolutely Large teams should have ...

Absolutely Large teams should have a dedicated community lead. No reason to make the lead designer also in charge of moderating spam. :- r n r nThis post is for my specific audience - the solo developers and the tiny studios - the ones trying to do everything.

Comment In: [Blog - 10/03/2016 - 12:10]

Earthbound 's final boss battle ...

Earthbound 's final boss battle still gives me shivers. Just how he was mocking me. r n r nJosh, you are killing it with the posts Love your stuff

Comment In: [Blog - 08/18/2016 - 04:25]

Thanks for sharing that post ...

Thanks for sharing that post r nI respect your opinion, but I do want to challenge it. Mostly because I feel it 's a missed opportunity. By denouncing a specific form of a gaming market, you may fail to see the innovation beyond it. r n r nThat market has ...

Comment In: [Blog - 08/16/2016 - 10:59]

I love this 'day in ...

I love this 'day in the life '-styled post. I love how the cycle forces you to work towards milestones, which then produces marketing content. What a great system and excellent discipline. Amir Rajan does this too with his releases as well

Comment In: [Blog - 08/15/2016 - 06:38]

Holy moley Thomas, this is ...

Holy moley Thomas, this is such a meaty post. Its practically a ultimate guide for marketing in general This is amazing

Comment In: [Blog - 08/11/2016 - 10:31]

Congrats on the Gamepolis 2016 ...

Congrats on the Gamepolis 2016 innovation award I love that you are documenting your team 's event travels Keep it up