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November 21, 2018
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Rocky Kev's Blog


Hey - if you're visiting this page - you're either: 

1) You're looking to download the FREE Quickstart Marketing Guide for Indie Developers

2) A cool dude. (in a non-gender specific way)

Want to contact me directly? Grab the guide, and reply to any of the emails I send. 

I respond to every email. 



Rocky (@Rockykev) is an overall chipper fellow who works with indie developers like you to market, through content development and audience building - because you want to develop video games to make a sustainable income, so you can continue making video games. He's the founder of Serious Game Devs Only, a community of likeminded indie developers who know they can make video games full time and not struggle to put food on the table.


Member Blogs

Posted by Rocky Kev on Mon, 01 May 2017 10:24:00 EDT in Business/Marketing
If you're looking for the Ultimate guide to getting on the Front Page of Reddit, this is NOT IT. But what can you learn from a Front Page reddit post from 2-person indie devs that got 2516 comments and 36.4k upvotes?

Posted by Rocky Kev on Mon, 20 Mar 2017 09:26:00 EDT in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet
At GDC 2017, the session “Beyond the Install: "Building Robust Communities on Mobile," Andrew Stalbow agreed – "Community building is the best marketing you’ll ever do." So -- how do you handle trolls?

Posted by Rocky Kev on Tue, 14 Feb 2017 10:21:00 EST in Business/Marketing, Serious, Indie
This weekend, Steam shared that they're ditching Greenlight and planning a new service called Steam Direct. I shared my ideas on Reddit, where I created a divide (1500 votes) but was downvoted, tarred and feathered. But i dug into the data.

Posted by Rocky Kev on Thu, 01 Dec 2016 10:09:00 EST in Business/Marketing, Indie
Old-school RPGs are HARD to market. When I interviewed indie dev Zack Bertok (of Thylacine Studios), it surprised me that he works full-time on his old-school RPG series, Siralim. I ask him how he got his first wave of fans and how Siralim is sustainable.

Posted by Rocky Kev on Tue, 25 Oct 2016 09:23:00 EDT in Business/Marketing, Indie
In a conversation with a developer, he shared that his trailer was lacking because he didn’t want to spoil too many things. I asked if you can spoil too much? He got defensive, and I backed off. But with the internet, do spoilers really matter? NOPE.

Posted by Rocky Kev on Thu, 08 Sep 2016 11:43:00 EDT in Business/Marketing, Indie, Social/Online
Let’s be honest. Talking to the guy cosplaying as Agent 47 isn’t going to level up your experience in the game industry. When you're spending thousands of dollars to attend a con, you want to leave with great connections. Avoid these 4 types of people.

Rocky Kev's Comments

Comment In: [News - 10/04/2018 - 04:00]

Great post, and very timely ...

Great post, and very timely as I was working on my own battle system So I appreciate that you dug into two JRPG classics r n r nI do want to comment that your intro really pulled me in with your 'Some Things to keep in mind ', and was ...

Comment In: [News - 12/15/2017 - 04:06]

There was a great story ...

There was a great story about how Nintendo built the original Super Mario 's Bros nes game, and right before going gold, the compiled game was too big. Fortunately, the lead Dev hid something like 20 bytes as placeholder data for this exact situation and saved the day r n ...

Comment In: [Blog - 10/23/2017 - 09:30]

This is great - thanks ...

This is great - thanks Richard for addressing these Outcome bias is why so many devs jumped to AR when Pokemon Go came out. :-

Comment In: [Blog - 10/18/2017 - 10:01]

This is a great post ...

This is a great post outlining all the expertise that these teams bring to the table. r n r nThere 's a lot of confusion when I chat with game devs about what a agency can do. Thank you for writing this all out.

Comment In: [Blog - 09/26/2017 - 09:01]

Incredible write-up. Thank you. r ...

Incredible write-up. Thank you. r n r nI 've had this conversation with many indie developers as well. It was really interesting that you brought up survival bias. Skimming the f2P indie scene on mobile, there 's so many games that 'try to do right ' by only offering skins ...

Comment In: [Blog - 09/22/2017 - 12:14]

This post gave me the ...

This post gave me the biggest smile - because I haven 't seen many of those classic RPGs since I was a kid. r nSanctuaryRPG did something incredibly interesting with Turn-based. It treated combat like a MMO, where you combo skill hotkeys in battle to deal damage. r n r ...