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Rocky Kev's Blog


Hey - if you're visiting this page - you're either: 

1) You're looking to download the FREE Quickstart Marketing Guide for Indie Developers

2) A cool dude. (in a non-gender specific way)

Want to contact me directly? Grab the guide, and reply to any of the emails I send. 

I respond to every email. 



Rocky (@Rockykev) is an overall chipper fellow who works with indie developers like you to market, through content development and audience building - because you want to develop video games to make a sustainable income, so you can continue making video games. He's the founder of Serious Game Devs Only, a community of likeminded indie developers who know they can make video games full time and not struggle to put food on the table.


Member Blogs

Posted by Rocky Kev on Mon, 01 May 2017 10:24:00 EDT in Business/Marketing
If you're looking for the Ultimate guide to getting on the Front Page of Reddit, this is NOT IT. But what can you learn from a Front Page reddit post from 2-person indie devs that got 2516 comments and 36.4k upvotes?

Posted by Rocky Kev on Mon, 20 Mar 2017 09:26:00 EDT in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet
At GDC 2017, the session “Beyond the Install: "Building Robust Communities on Mobile," Andrew Stalbow agreed – "Community building is the best marketing you’ll ever do." So -- how do you handle trolls?

Posted by Rocky Kev on Tue, 14 Feb 2017 10:21:00 EST in Business/Marketing, Serious, Indie
This weekend, Steam shared that they're ditching Greenlight and planning a new service called Steam Direct. I shared my ideas on Reddit, where I created a divide (1500 votes) but was downvoted, tarred and feathered. But i dug into the data.

Posted by Rocky Kev on Thu, 01 Dec 2016 10:09:00 EST in Business/Marketing, Indie
Old-school RPGs are HARD to market. When I interviewed indie dev Zack Bertok (of Thylacine Studios), it surprised me that he works full-time on his old-school RPG series, Siralim. I ask him how he got his first wave of fans and how Siralim is sustainable.

Posted by Rocky Kev on Tue, 25 Oct 2016 09:23:00 EDT in Business/Marketing, Indie
In a conversation with a developer, he shared that his trailer was lacking because he didn’t want to spoil too many things. I asked if you can spoil too much? He got defensive, and I backed off. But with the internet, do spoilers really matter? NOPE.

Posted by Rocky Kev on Thu, 08 Sep 2016 11:43:00 EDT in Business/Marketing, Indie, Social/Online
Let’s be honest. Talking to the guy cosplaying as Agent 47 isn’t going to level up your experience in the game industry. When you're spending thousands of dollars to attend a con, you want to leave with great connections. Avoid these 4 types of people.

Rocky Kev's Comments

Comment In: [News - 05/26/2017 - 04:01]

Old messages aren 't automatically ...

Old messages aren 't automatically deleted. Their 'archived '. r n r nMy company uses Slack, and I use slack for free with a bunch of organizations and communities I 'm a part of. After 10,000 messages, if you try to scroll to find messages prior to that, that 's ...

Comment In: [Blog - 04/18/2017 - 10:20]

I first read this on ...

I first read this on the Kongregate blog - glad it 's here too Info that everyone needs :- r n r nI was looking at one of my projects and realized the art wasn 't clicking with the target audience. This was helpful - especially the FB tests

Comment In: [Blog - 04/17/2017 - 09:41]

That first trap... we all ...

That first trap... we all have that horror story. It 's so easy to sit around, thinking about business cards, and logos, and fantasizing about success. r n r nCongrats man, on getting this far Most are still stuck at the prototype stage, and you 're in the process of ...

Comment In: [Blog - 04/13/2017 - 02:48]

Thanks Henrik for posting that. ...

Thanks Henrik for posting that. r n r nI wish I read this 8 years ago, back when I was a cocky newbie game developer. Often, almost everybody I met was super friendly and said things like, If you have a problem, reach out But I would so nervous to ...

Comment In: [Blog - 04/12/2017 - 09:52]

Thanks Jakub for posting this. ...

Thanks Jakub for posting this. I 've never been able to really figure out the Youtubers/Streamer space. Your clear examples were helpful - and makes me rethink my design choices to make it more Youtuber-friendly. r n r nAre you continuing to work on Killing Room with additional features for ...

Comment In: [Blog - 04/14/2017 - 10:51]

This is one of the ...

This is one of the most detailed breakdowns of a GDC booth I ever read. And the ROI- those are solid numbers. GDC for me has always been about shaking hands, and you getting sign ups at that cost is incredible. r n r nChristopher, great post. I tweeted and ...