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November 26, 2015
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Roy Smith's Blog


With a career centered on the creation of new technologies and markets that often disrupted existing industry incumbents, Roy Smith founded AgeCheq in 2013 after studying The Children’s Online Privacy Protection Act (COPPA) from a developer perspective. Roy recognized that COPPA forces game developers to do many things that they are not good at, such as parental verification and permission, and it was clear to him that someone needed to build a central service to aggregate these functions for all app developers.  With deep experience in gaming and app developer tools, Roy founded AgeCheq to meet this growing market need.

Roy has been in the consumer electronics industry since 1979 as an engineer, developer, marketer, and manager, leading companies to multimillion dollar revenue growth and multiple successful exits. An early disruptor in the personal computer industry, Roy co-founded Turtle Beach Systems in 1985, now the top U.S. provider of high quality immersive headphones for computer gaming. Turtle Beach is credited for bringing studio-quality sound to the PC, making it a viable platform for realistic games.

In 2006 Roy co-founded BroadClip, which in 2008 became FlyCast, the first successful radio streaming app for smartphones, with 4.5 million users and over 2,000 channels of content. In 2009 Roy founded appMobi as a mobile app development house. In 2010 appMobi was acquired by FlyCast as the company evolved to provide development tools for mobile apps as appMobi. Roy spearheaded branding and marketing efforts for appMobi, building the company to become the industry’s leading hybrid app development tool provider, and attracting the attention of Intel, which acquired appMobi's tools division in February 2013.

Roy has participated on the board of directors for numerous startups, and cofounded WellspringFV, a tech startup incubator in 1998.

Having participated in the smartphone revolution from its start, Roy understands the app economy and envisions AgeCheq as the industry defacto solution for managing an app or game’s COPPA compliance. Roy believes AgeCheq represents an opportunity to make a "broken" system work well, for the good of game developers and for parents who want to regain control over the information their children share when using mobile devices.


Member Blogs

Posted by Roy Smith on Wed, 28 Oct 2015 03:19:00 EDT in Business/Marketing, Smartphone/Tablet
A discussion of how game publishers might be affected by the recent EU Court of Justice ruling that invalidated the Safe Harbor agreement between the US and EU.

Posted by Roy Smith on Tue, 30 Jun 2015 01:28:00 EDT in Business/Marketing, Indie, Social/Online, Smartphone/Tablet
Child privacy advocate Greg Kudasz gives his perspective on the child privacy and games, the "Do Not Track Kids" act, FTC enforcement, and the state of COPPA on its second birthday.

Fresh off the plane from GDC, I'd like to cover something I heard for the first time at the show. Several game developers I spoke to described their games as being “Apple Compliant”. What does that mean? And is it the same as being COPPA compliant?

What if you just want to bypass the COPPA issue altogether. How could it be done? Can your game be “COPPA Avoidant?” The answer might surprise you...

Posted by Roy Smith on Tue, 06 Jan 2015 01:35:00 EST in Business/Marketing, Design, Programming, Production, Smartphone/Tablet
2015 will be the year "Privacy Explodes" as Google and Apple finally get serious about COPPA and the rest of us start to take notice of how "out of control" our privacy really is.

It's important game developers understand their privacy responsibilities, not just with COPPA in the US, but anywhere in the world. This real life scary story of PII misuse brings the issue to life for all of us.