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April 17, 2014
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Roy Smith's Blog


 With a career centered on the creation of new technologies and markets that often disrupted existing industry incumbents, Roy Smith founded AgeCheq in 2013 after studying The Children’s Online Privacy Protection Act (COPPA) from a developer perspective. Roy recognized that COPPA forces game developers to do many things that they are not good at, such as parental verification and permission, and it was clear to him that someone needed to build a central service to aggregate these functions for all app developers.  With deep experience in gaming and app developer tools, Roy founded AgeCheq to meet this growing market need.

Roy has been in the consumer electronics industry since 1979 as an engineer, developer, marketer, and manager, leading companies to multimillion dollar revenue growth and multiple successful exits. An early disruptor in the personal computer industry, Roy co-founded Turtle Beach Systems in 1985, now the top U.S. provider of high quality immersive headphones for computer gaming. Turtle Beach is credited for bringing studio-quality sound to the PC, making it a viable platform for realistic games.

In 2006 Roy co-founded BroadClip, which in 2008 became FlyCast, the first successful radio streaming app for smartphones, with 4.5 million users and over 2,000 channels of content. In 2009 Roy founded appMobi as a mobile app development house. In 2010 appMobi was acquired by FlyCast as the company evolved to provide development tools for mobile apps as appMobi. Roy spearheaded branding and marketing efforts for appMobi, building the company to become the industry’s leading hybrid app development tool provider, and attracting the attention of Intel, which acquired appMobi's tools division in February 2013.

Roy has participated on the board of directors for numerous startups, and cofounded WellspringFV, a tech startup incubator in 1998.

Having participated in the smartphone revolution from its start, Roy understands the app economy and envisions AgeCheq as the industry defacto solution for managing an app or game’s COPPA compliance. Roy believes AgeCheq represents an opportunity to make a "broken" system work well, for the good of game developers and for parents who want to regain control over the information their children share when using mobile devices.


Member Blogs

Game Publishers are in total denial of the enormous impact COPPA could have on their business. Most donít even understand if their game is subject to the law. Now developers can learn if they are subject to COPPA by taking a simple online survey.

Posted by Roy Smith on Tue, 01 Apr 2014 02:30:00 EDT in Business/Marketing, Design, Programming, Production, Smartphone/Tablet
Think "Email Plus" is your ticket to COPPA compliance? Here's why it probably isn't...

Posted by Roy Smith on Wed, 12 Mar 2014 07:30:00 EDT in Business/Marketing, Design, Programming, Production, Smartphone/Tablet
At GDC 2013 I was blown away by the lack of understanding of COPPA law. This year Iím offering devs the opportunity to have their games reviewed for COPPA compliance, get questions answered, and get expert advice for easing COPPA pain points at GDC 2014.

In my continuing efforts to shed light on the issues surrounding the US COPPA law, this week Iím going to talk about an aspect of the law that looks like a loophole, but it really is not - - the exception for ďInternal Operations".

This post takes on common misconceptions about COPPA we hear daily from game developers. Itís our goal to help the game development community better understand the new version of the US COPPA law and how it's different from the original version.

Game developers - Did you know? COPPA dictates that any privacy changes in your game require the parent to approve it again. Parents can change their mind about giving you permission and when they do that means more hoops for you to jump through.