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March 29, 2017
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Roy Smith's Blog


With a career centered on the creation of new technologies and markets that often disrupted existing industry incumbents, Roy Smith founded AgeCheq in 2013 after studying The Children’s Online Privacy Protection Act (COPPA) from a game publishing perspective. Roy recognized that COPPA forces game studios to do many things that they are not good at, such as parental verification and permission, and it was clear to him that someone needed to build a central service to aggregate these functions for all app developers.  With deep experience in gaming and app developer tools, Roy founded AgeCheq to meet this growing market need. As new privacy laws such as the EU GDPR and the EU-US "Privacy Shield" have emerged to impact game publishing, AgeCheq has expanded its technology to provide a 'one stop shop' for publishers that require compliance with numerous worldwide privacy laws.  

Roy has been in the consumer electronics industry since 1979 as an engineer, developer, marketer, and manager, leading companies to multimillion dollar revenue growth and multiple successful exits. An early disruptor in the personal computer industry, Roy co-founded Turtle Beach Systems in 1985, now the top U.S. provider of high quality immersive headphones for computer gaming. Turtle Beach is credited for bringing studio-quality sound to the PC, making it a viable platform for realistic games.

In 2006 Roy co-founded BroadClip, which in 2008 became FlyCast, the first successful radio streaming app for smartphones, with 4.5 million users and over 2,000 channels of content. In 2009 Roy founded appMobi as a mobile app development house. In 2010 appMobi was acquired by FlyCast as the company evolved to provide development tools for mobile apps as appMobi. Roy spearheaded branding and marketing efforts for appMobi, building the company to become the industry’s provider of HTML5 app and game development tools, attracting the attention of Intel, which acquired appMobi's tools division in February 2013.

Roy has participated on the board of directors for numerous startups, and cofounded WellspringFV, a tech startup incubator in 1998.



Member Blogs

Posted by Roy Smith on Thu, 06 Oct 2016 10:17:00 EDT in Business/Marketing, Serious, Indie, Smartphone/Tablet
Privacy is finally being taken seriously by governments and enforcement agencies. Game publishers need to make fundamental changes to their handling of private data now to avoid career-ending fines when GDPR enforcement begins in 2018.

Posted by Roy Smith on Mon, 01 Aug 2016 10:22:00 EDT in Business/Marketing
A lot of big changes have occurred in recent months related to privacy laws and mobile gaming, including GDPR, Brexit and Privacy Shield.

Posted by Roy Smith on Fri, 04 Mar 2016 04:41:00 EST in Business/Marketing, Serious
How will the new EU GDPR privacy regulation and the updated US-EU privacy agreement affect game studios? Unlike the US COPPA law, which only affected 'child directed' games, both regs will force game publishers to take active steps to protect privacy.

Posted by Roy Smith on Fri, 18 Dec 2015 01:32:00 EST in Business/Marketing, Indie, Social/Online, Smartphone/Tablet
The US Federal Trade Commission has finally begun enforcing the new aspects of the COPPA law. Privacy laws are becoming ever more important to game publishers. I'll cover the details and what you need to know.

Posted by Roy Smith on Mon, 14 Dec 2015 01:54:00 EST in Business/Marketing, Smartphone/Tablet
The massive hack of millions of children's photos and chats from toymaker VTech is going to accelerate scrutiny and regulation of mobile apps and games. This is a tipping point for the industry that has operated under "Anything Goes" rules until now.

Posted by Roy Smith on Wed, 28 Oct 2015 03:19:00 EDT in Business/Marketing, Smartphone/Tablet
A discussion of how game publishers might be affected by the recent EU Court of Justice ruling that invalidated the Safe Harbor agreement between the US and EU.

Roy Smith's Comments

Comment In: [Blog - 10/06/2016 - 10:17]

The GDPR is a sweeping ...

The GDPR is a sweeping new privacy regime that affects every business that gathers personally identifiable information known as PII from customers. Any company with a website that gathers email addresses for marketing purposes or tracks user location for demographic purposes is subject to GDPR. Unlike COPPA, which really only ...

Comment In: [Blog - 03/04/2016 - 04:41]

Today the IAPP published an ...

Today the IAPP published an excellent summary of the high points of Privacy Shield , some light reading in case you wish to learn more than I had in the post. r n r n