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Simon Ludgate's Blog   Expert Blogs

 

Simon Ludgate has worked at numerous game companies, including Strategy First, Electronic Arts, and Gameloft, as well as a journalist and radio personality with GameSHOUT Radio. He recently obtained his Master of Information degree from the University of Toronto iSchool, with a focus on Knowledge and Information Management. His areas of expertise are broad, though he has a particular interest in massively multiplayer online games, both subscription- and micropayment-based. He currently maintains a blog at soulrift.com and can be contacted through that site.

Twitter: @SimonLudgate

 

Expert Blogs

Posted by Simon Ludgate on Tue, 25 Feb 2014 02:57:00 EST in Business/Marketing, Design, Console/PC, Social/Online
No lack of furor over Blizzard's decision to sell level 90 characters for $60, but I take aim at their justification that a lower price would devalue the "accomplishment" of leveling manually.


Posted by Simon Ludgate on Wed, 22 May 2013 06:45:00 EDT in Business/Marketing, Console/PC
A look at the possible marketing decisions behind the Xbox One... and why "you" may not be the target market.


Posted by Simon Ludgate on Fri, 22 Feb 2013 02:45:00 EST in Business/Marketing, Console/PC, Social/Online
The Playstation 4 will be offering tremendous connectivity options, including sharing video, streaming games, and downloading full titles. But how will that work in the Great White Bandwidth Capped North?


Posted by Simon Ludgate on Wed, 05 Dec 2012 04:20:00 EST in
Blizzard Entertainment has a Strategic Initiatives team. Do you?


When players churn out of your game before they get past the load screen, you have a major problem.


Posted by Simon Ludgate on Wed, 31 Oct 2012 02:00:00 EDT in Business/Marketing, Serious
Dealing with the issue of second-hand games, piracy, and basic market theory.



Simon Ludgate's Comments

Comment In: [News - 10/21/2014 - 07:47]

My take: it 's the ...

My take: it 's the game. r n r nI think Kickstarter is particularly well suited to certain types of games: genres that publishers have neglected for a long time. Many of the big successful Kickstarters have been games that we haven 't seen the like of for far too ...

Comment In: [Blog - 09/30/2014 - 01:46]

Why does your analysis not ...

Why does your analysis not take into account the seemingly successful releases of two of those large funded Kickstarter projects, specifically 2013 's Divinity: Original Sin and 2012 's Wasteland 2 Would you not think that, following the successful completion of these projects, the community would be re-invigorated and looking ...

Comment In: [News - 08/08/2014 - 07:40]

My favourite often-overlooked feature is ...

My favourite often-overlooked feature is New Game :

Comment In: [Blog - 08/05/2014 - 07:35]

I think the simplest solution ...

I think the simplest solution is if Steam implements a mandatory timed demo for every product using some sort of price-to-time formula, with game sellers permitted to offer extended demos if they desire either increasing the base demo time or using free weekend style promotions . Some base formula like ...

Comment In: [Blog - 07/21/2014 - 12:52]

I 'm under the impression ...

I 'm under the impression that a lot of the work for Star Citizen is being done at Behaviour and, while not the most high profile team, they have been around a long time since 1992 and have shipped major 3D titles like Wet . http://starcitizen.wikia.com/wiki/Behaviour Interactive r n r ...

Comment In: [Blog - 07/11/2014 - 09:25]

I would caution against energy ...

I would caution against energy being the basic income provided to players. I am a staunch opponent of the energy model, as I explained in my 2011 articles about the F-Words of MMOs http://www.gamasutra.com/view/feature/134825/the fwords of mmos freetoplay.php page 2 . If you 're going to provide a basic income, ...