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Simon Ludgate's Blog   Expert Blogs


Simon Ludgate has worked at numerous game companies, including Strategy First, Electronic Arts, and Gameloft, as well as a journalist and radio personality with GameSHOUT Radio. He recently obtained his Master of Information degree from the University of Toronto iSchool, with a focus on Knowledge and Information Management. His areas of expertise are broad, though he has a particular interest in massively multiplayer online games, both subscription- and micropayment-based. He currently maintains a blog at and can be contacted through that site.

Twitter: @SimonLudgate


Expert Blogs

Posted by Simon Ludgate on Tue, 25 Feb 2014 02:57:00 EST in Business/Marketing, Design, Console/PC, Social/Online
No lack of furor over Blizzard's decision to sell level 90 characters for $60, but I take aim at their justification that a lower price would devalue the "accomplishment" of leveling manually.

Posted by Simon Ludgate on Wed, 22 May 2013 06:45:00 EDT in Business/Marketing, Console/PC
A look at the possible marketing decisions behind the Xbox One... and why "you" may not be the target market.

Posted by Simon Ludgate on Fri, 22 Feb 2013 02:45:00 EST in Business/Marketing, Console/PC, Social/Online
The Playstation 4 will be offering tremendous connectivity options, including sharing video, streaming games, and downloading full titles. But how will that work in the Great White Bandwidth Capped North?

Posted by Simon Ludgate on Wed, 05 Dec 2012 04:20:00 EST in
Blizzard Entertainment has a Strategic Initiatives team. Do you?

When players churn out of your game before they get past the load screen, you have a major problem.

Posted by Simon Ludgate on Wed, 31 Oct 2012 02:00:00 EDT in Business/Marketing, Serious
Dealing with the issue of second-hand games, piracy, and basic market theory.

Simon Ludgate's Comments

Comment In: [Blog - 04/17/2014 - 01:05]

While I don 't want ...

While I don 't want to discourage people from either making campaigns or supporting them, my personal criteria for Kickstarter is: how likely is this going to turn out to be a game I want to play To ascertain that, I tend to look at two main factors: the team ...

Comment In: [Blog - 04/16/2014 - 03:31]

Shouldn 't the second question ...

Shouldn 't the second question be: What can we do to stop piracy being a BETTER option r n r nI don 't think we can ever meaningfully stop piracy from being an option.

Comment In: [Blog - 04/04/2014 - 03:30]

if you know that you ...

if you know that you want to work as a game designer, please apply for game designer positions and not QA. r n r nBack in the 90s when I applied to work as a designer, I didn 't have a degree in game design they weren 't offered, to ...

Comment In: [News - 03/28/2014 - 08:24]

Ah, but one of the ...

Ah, but one of the joys of Humble Bundle is that you can buy a bundle, take some of the games for yourself, and give some of the games to your friends. I often end up with duplicates when I get a bundle and gift those keys to friends, and ...

Comment In: [Blog - 03/06/2014 - 05:23]

Don 't forget that the ...

Don 't forget that the boom and bust cycle is followed by yet another inevitable hiring boom, which incurs even more hiring expenses. r n r n Some professions may incur much higher costs than the average, especially when indirect costs are included. It may cost as much as 150,000 ...

Comment In: [Blog - 03/03/2014 - 01:09]

Optimism is great :- r ...

Optimism is great :- r n r nI think it 's very difficult to apply certain economic theories that are concerned with continuously-consumed goods eg: food, clothing, fuel where there is some sort of external force that would preserve a specific choice eg: once you buy a gasoline-based car, you ...