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Blogs

Simon Ludgate's Expert Blogs

Opinion: Xbox One Wasn't Built For You
Posted by Simon Ludgate on Wed, 22 May 2013 06:45:00 EDT in Console/PC, Business/Marketing
A look at the possible marketing decisions behind the Xbox One... and why "you" may not be the target market.
Read More... | 7 Comments

Canadians to Buy No More Than One PS4 Game Every 2 Months?
Posted by Simon Ludgate on Fri, 22 Feb 2013 02:45:00 EST in Business/Marketing, Console/PC, Social/Online
The Playstation 4 will be offering tremendous connectivity options, including sharing video, streaming games, and downloading full titles. But how will that work in the Great White Bandwidth Capped North?
Read More... | 2 Comments

Got Strategic Initiatives?  Featured Blogs
Posted by Simon Ludgate on Wed, 05 Dec 2012 04:20:00 EST in
Blizzard Entertainment has a Strategic Initiatives team. Do you?
Read More... | 1 Comments

Crash and Churn  Featured Blogs
Posted by Simon Ludgate on Thu, 22 Nov 2012 11:30:00 EST in Social/Online, Serious, Console/PC, Production, Programming, Business/Marketing
When players churn out of your game before they get past the load screen, you have a major problem.
Read More... | 4 Comments

Secondhand Deadweight Pirates  Featured Blogs
Posted by Simon Ludgate on Wed, 31 Oct 2012 02:00:00 EDT in Serious, Business/Marketing
Dealing with the issue of second-hand games, piracy, and basic market theory.
Read More... | 16 Comments

The Solution to Stagnant Games? Librarians!  Featured Blogs
Posted by Simon Ludgate on Wed, 08 Aug 2012 12:59:00 EDT in
Clearly, the best to improve the game industry is to hire more librarians.
Read More... | 13 Comments

In Defense of SWTOR's Subscription Launch  Featured Blogs
Posted by Simon Ludgate on Tue, 07 Aug 2012 11:16:00 EDT in Social/Online, Business/Marketing
Should Star Wars: The Old Republic have launched F2P? I say no.
Read More... | 15 Comments

The Real Cost of Diablo 3's Real Money Auction House  Featured Blogs
Posted by Simon Ludgate on Tue, 15 May 2012 01:47:00 EDT in Design, Social/Online
Some will win big selling items, but how much will the rest of us lose?
Read More... | 29 Comments

Player Choice in TERA  Featured Blogs
Posted by Simon Ludgate on Fri, 30 Mar 2012 01:08:00 EDT in Design, Social/Online
The upcoming MMORPG TERA presents players with scant few choices. Does choicelessness make a good game?
Read More... | 6 Comments

Analysis: FFXIV's Consolidation Plan  Featured Blogs
Posted by Simon Ludgate on Wed, 15 Feb 2012 05:03:00 EST in Business/Marketing, Social/Online
It seems ludicrous to merge servers, randomly assign players, and wipe friends lists; so why do it?
Read More... | 0 Comments

[More Simon Ludgate Blogs]   

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