Be Authentic  |
| Posted by Tadhg Kelly on Tue, 02 Feb 2010 04:08:00 EST in
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| The old PR-driven way of spreading marketing stories doesn't work so well any more. Authenticity (or being true, in plain speaking) is the new PR. |
| Read More... | 2 Comments |
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Ethical Design: Are Most Social Games Just Virtual Slot Machines? |
| Posted by Tadhg Kelly on Tue, 26 Jan 2010 08:08:00 EST in
Design
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| With many social games essentially being games that play themselves, has the social game industry created a compulsive rather than addictive game format, and if so what should be done about that? |
| Read More... | 15 Comments |
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The Coming Facebook Games Price War |
| Posted by Tadhg Kelly on Fri, 22 Jan 2010 10:57:00 EST in
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| We may well see increased competition in Facebook games soon to counter significant changes in the platform that will dampen down some of the easier viral channels. One potential result is a kind of price war. |
| Read More... | 11 Comments |
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Players Are For Life, Not Just For Christmas |
| Posted by Tadhg Kelly on Thu, 21 Jan 2010 08:31:00 EST in
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| The mistake that most game makers are making today is failing to build a compelling story. Not a game story, a marketing story. |
| Read More... | 9 Comments |
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Zynga and the End of the Beginning |
| Posted by Tadhg Kelly on Fri, 18 Dec 2009 07:45:00 EST in
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| This week, Zynga lifted $180m in investment and seem set to conquer social gaming for ever. In this article I argue that the Zynga model has some serious problems on its horizon and is in real danger of falling behind the times. |
| Read More... | 31 Comments |
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Better to be Sexy than Worthy. |
| Posted by Tadhg Kelly on Fri, 27 Nov 2009 01:52:00 EST in
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| Most game developers want a hit, but they are too worried about whether they are "worthy" enough to let themselves make one. "Worthy" is how you spend millions of dollars being boring. Forget worthiness. Time to get "sexy" instead. |
| Read More... | 19 Comments |
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The £500 Game: What Games Could Learn From Shoes |
| Posted by Tadhg Kelly on Tue, 01 Sep 2009 11:32:00 EDT in
Production
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| Is the future of next generation gaming broad or boutique? |
| Read More... | 41 Comments |
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Make Your Own Games |
| Posted by Tadhg Kelly on Thu, 09 Jul 2009 06:44:00 EDT in
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| On the importance of young game developers not buying into the big structure of the industry and instead finding their own way. |
| Read More... | 39 Comments |
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Playtesting in Public |
| Posted by Tadhg Kelly on Wed, 24 Jun 2009 12:18:00 EDT in
Production
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| Imagine if you took your early stage playable version of your game and let the public tear it apart to tell you where you're going wrong. Well, that's exactly what we're doing. Sounds easy, but actually it's been a tough lesson to learn. |
| Read More... | 2 Comments |
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An Endless Choice of Free Games |
| Posted by Tadhg Kelly on Tue, 19 May 2009 10:42:00 EDT in
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| Outside the traditional walls of the retail video game industry lies a massive explosion of free games. What are the potential consequences of so much choice for the current and next generation of gamers, and what does it mean for us? |
| Read More... | 7 Comments |
