Tadhg Kelly's Expert Blogs
Google Buzz launched this week and already looks set to cause some upset in the landscape. With the advent of a more open kind of social networking (such as Buzz), what will the effect on social games be?
The old PR-driven way of spreading marketing stories doesn't work so well any more. Authenticity (or being true, in plain speaking) is the new PR.
With many social games essentially being games that play themselves, has the social game industry created a compulsive rather than addictive game format, and if so what should be done about that?
We may well see increased competition in Facebook games soon to counter significant changes in the platform that will dampen down some of the easier viral channels. One potential result is a kind of price war.
The mistake that most game makers are making today is failing to build a compelling story. Not a game story, a marketing story.
This week, Zynga lifted $180m in investment and seem set to conquer social gaming for ever. In this article I argue that the Zynga model has some serious problems on its horizon and is in real danger of falling behind the times.
Most game developers want a hit, but they are too worried about whether they are "worthy" enough to let themselves make one. "Worthy" is how you spend millions of dollars being boring. Forget worthiness. Time to get "sexy" instead.
Is the future of next generation gaming broad or boutique?
On the importance of young game developers not buying into the big structure of the industry and instead finding their own way.
Imagine if you took your early stage playable version of your game and let the public tear it apart to tell you where you're going wrong. Well, that's exactly what we're doing. Sounds easy, but actually it's been a tough lesson to learn.
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