Tadhg Kelly's Expert Blogs
80% of the work that goes into a modern videogame is waste. Wasted game mechanics, engine work, game modes, cut-scenes, all sorts. How do you expose that waste early enough? Measurement and the authority to do something about it.
Microsoft are going in the wrong direction with Kinect, producing what appears to be a mismatched product for audiences that don't care, and at the same time drifting away from where their brand is strong. Do you agree
Google Buzz launched this week and already looks set to cause some upset in the landscape. With the advent of a more open kind of social networking (such as Buzz), what will the effect on social games be?
The old PR-driven way of spreading marketing stories doesn't work so well any more. Authenticity (or being true, in plain speaking) is the new PR.
With many social games essentially being games that play themselves, has the social game industry created a compulsive rather than addictive game format, and if so what should be done about that?
We may well see increased competition in Facebook games soon to counter significant changes in the platform that will dampen down some of the easier viral channels. One potential result is a kind of price war.
The mistake that most game makers are making today is failing to build a compelling story. Not a game story, a marketing story.
This week, Zynga lifted $180m in investment and seem set to conquer social gaming for ever. In this article I argue that the Zynga model has some serious problems on its horizon and is in real danger of falling behind the times.
Most game developers want a hit, but they are too worried about whether they are "worthy" enough to let themselves make one. "Worthy" is how you spend millions of dollars being boring. Forget worthiness. Time to get "sexy" instead.
Is the future of next generation gaming broad or boutique?
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