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Thomas Bidaux's Blog   Expert Blogs


Thomas Bidaux started his professional career in online games more than  ten years ago at France Telecom, within the GOA team. His department grew from a one-man team in charge of the first French MMORPG La 4ème Prophétie, to the European organisation in charge of the most successful MMORPG on the market at the time, Dark Age of Camelot. 

In 2004, Thomas left France Telecom and Paris to set up the European subsidiary of the online game giant NCsoft in the UK. As Director of Development, he managed the team responsible for bringing several major MMOs to the European market, including Guild Wars and City of Heroes. As a participant in NCsoft's Global Portfolio Steering Committee, he led the company's efforts to expand its game portfolio with European-based development through various third party deals and the creation of a Brighton-based studio. He also headed the European team evaluating the group's global projects.

In April 2008, he left NCsoft to found the consulting agency that would later become ICO Partners where he currently runs the consulting activities on online games and market intelligence on the European market.



Expert Blogs

Posted by Thomas Bidaux on Tue, 02 Sep 2014 10:08:00 EDT in Business/Marketing, Console/PC
Looking back at this year gamescom and the media coverage around it.

Posted by Thomas Bidaux on Fri, 22 Aug 2014 12:44:00 EDT in Business/Marketing, Console/PC
Looking at July and the post E3 media coverage of video games ahead of a look at the media coverage generated around the gamescom.

Posted by Thomas Bidaux on Tue, 17 Jun 2014 01:10:00 EDT in Business/Marketing, Console/PC, Indie
taking a break from the monthly analysis, here is a look at the media coverage that came out of this year's E3.

A review of the month of March in regards to the media coverage of video games and video game platforms.

As we dabble in how to "measure" PR, I thought I would share some insights on the past month and how (some) games were covered by media.

As a new year is starting, it is customary to look at the previous' year performance Here, I shall into how 2013 has been for video games on Kickstarter.

Thomas Bidaux's Comments

Comment In: [Blog - 08/22/2014 - 12:44]

Went back to it - ...

Went back to it - the game in question has about 25 of the articles related to Japan Expo on that day... But overall, very little mentions, especially compared to Tales. r n r nAdded the game in the trackers now, so thanks. :

Comment In: [Blog - 06/17/2014 - 01:10]

I made the change and ...

I made the change and added an explanation about it.

Comment In: [Blog - 01/10/2014 - 09:08]

Not at that stage sadly. ...

Not at that stage sadly. r n r nThis is no easy task to find those correlations and could lead to the wrong conclusions. For instance, frequency of updates is often influenced by the initial interest in the project. Doing lots of updates with a non-audience would have 0 influence ...

Comment In: [Blog - 09/03/2013 - 07:11]

First few days seem to ...

First few days seem to show a similar number of projects coming from Canada when comparing to the UK launch. So seems it is expanding KS reach positively.

Comment In: [News - 12/14/2012 - 04:32]

Median is Lilly Looking Through, ...

Median is Lilly Looking Through, well spotted. Note though that it is the median on projects that raised more than 10,000 - not the median on all video game projects.

Comment In: [News - 09/02/2010 - 09:46]

I have had a lot ...

I have had a lot of success using Google Apps. Google docs is one the reason. Another thing interesting is the number of other web applications available through their marketplace. MindMeister for instance is now fully part of our Google apps environment and very important tool to me...