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Thomas Bidaux's Blog   Expert Blogs


Thomas Bidaux started his professional career in online games more than  ten years ago at France Telecom, within the GOA team. His department grew from a one-man team in charge of the first French MMORPG La 4ème Prophétie, to the European organisation in charge of the most successful MMORPG on the market at the time, Dark Age of Camelot. 

In 2004, Thomas left France Telecom and Paris to set up the European subsidiary of the online game giant NCsoft in the UK. As Director of Development, he managed the team responsible for bringing several major MMOs to the European market, including Guild Wars and City of Heroes. As a participant in NCsoft's Global Portfolio Steering Committee, he led the company's efforts to expand its game portfolio with European-based development through various third party deals and the creation of a Brighton-based studio. He also headed the European team evaluating the group's global projects.

In April 2008, he left NCsoft to found the consulting agency that would later become ICO Partners where he currently runs the consulting activities on online games and market intelligence on the European market.



Expert Blogs

Posted by Thomas Bidaux on Thu, 26 Mar 2015 02:03:00 EDT in Business/Marketing, Console/PC, Social/Online, Smartphone/Tablet
I wanted to share the presentation I gave this year at GDC during the Free-to-Play Summit. The lectured was framed as PR for F2P games in Europe, but at the end, it was more a “PR for F2P games” in general, with a side of European specific comments in it.

A quick look at the media coverage of the GDC 2015, and the trending topics of the event: Virtual Reality and Game Engines.

A look at the past year and the presence of the video games industry actors in the media.

Last year I did a general overview of Kickstarter across all categories for 2013 and now seems like a good time to go through a similar exercise for 2014. This goes wider than just video games but gives better insights on the platform and its health.

Posted by Thomas Bidaux on Tue, 02 Dec 2014 02:07:00 EST in Business/Marketing, Console/PC, Indie, Social/Online
From the usual PR monitoring we do on video games, looking this time at the past two months, usually regarded as the busiest in the year with AAA games releases. Rightfully so.

Posted by Thomas Bidaux on Wed, 22 Oct 2014 03:19:00 EDT in Business/Marketing, Console/PC
Looking back on the past two months and video games mentions in the media.

Thomas Bidaux's Comments

Comment In: [Blog - 02/17/2015 - 01:25]

I haven 't found a ...

I haven 't found a good methodology for this. Yet. r n r nBest I came up so far was to consider PC any articles not mentioning another game platform mobile included - but that would be filtering out any article referring to cross platform games. r n r nI ...

Comment In: [Blog - 12/02/2014 - 02:07]

I don 't have the ...

I don 't have the capacity to look at the sentiment at that scale at the moment. So your guess is as good as mine.

Comment In: [News - 10/28/2014 - 10:58]

Terraria is ranking 48th. It ...

Terraria is ranking 48th. It has 84 curators out of the top 1,000 curators . r n r nI guess it comes to the engagement - Terraria can be very time consuming and has a very long average playtime

Comment In: [Blog - 09/30/2014 - 01:46]

Don 't you think you ...

Don 't you think you are a bit unfair r n r nNot in your assessment, but more on the expectation for a funding path that didn 't exist until early 2012, to efficiently work across the board so quickly r n r nWhat you want it to be can ...

Comment In: [Blog - 08/22/2014 - 12:44]

Went back to it - ...

Went back to it - the game in question has about 25 of the articles related to Japan Expo on that day... But overall, very little mentions, especially compared to Tales. r n r nAdded the game in the trackers now, so thanks. :

Comment In: [Blog - 06/17/2014 - 01:10]

I made the change and ...

I made the change and added an explanation about it.