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Thomas Bidaux's Blog   Expert Blogs


Thomas Bidaux started his professional career in online games more than  ten years ago at France Telecom, within the GOA team. His department grew from a one-man team in charge of the first French MMORPG La 4ème Prophétie, to the European organisation in charge of the most successful MMORPG on the market at the time, Dark Age of Camelot. 

In 2004, Thomas left France Telecom and Paris to set up the European subsidiary of the online game giant NCsoft in the UK. As Director of Development, he managed the team responsible for bringing several major MMOs to the European market, including Guild Wars and City of Heroes. As a participant in NCsoft's Global Portfolio Steering Committee, he led the company's efforts to expand its game portfolio with European-based development through various third party deals and the creation of a Brighton-based studio. He also headed the European team evaluating the group's global projects.

In April 2008, he left NCsoft to found the consulting agency that would later become ICO Partners where he currently runs the consulting activities on online games and market intelligence on the European market.



Expert Blogs

A year ago, I did a pretty extensive analysis of the media coverage around E3. Well, I have done it again, and it now benefits from the added experience of data tracking for the past 12 months.

Looking at how form factor (or my own definition of it I guess) plays a key role in the design of video games.

Posted by Thomas Bidaux on Fri, 22 May 2015 01:16:00 EDT in Business/Marketing, Console/PC, Indie
A look at the media presence of Goat Simulator.

Posted by Thomas Bidaux on Wed, 20 May 2015 02:13:00 EDT in Business/Marketing, Console/PC
With Kickstarter opening in both Germany and France during the month of May, I am doing an analysis of the projects from those countries to date.

Posted by Thomas Bidaux on Mon, 27 Apr 2015 12:28:00 EDT in Business/Marketing, Console/PC, Indie
In an attempt to go further with the media monitor analysis, I will change the rhythm to a quarterly review schedule, in addition to Special Editions whenever a major event has occurred like the latest GDC one.

Posted by Thomas Bidaux on Thu, 26 Mar 2015 02:03:00 EDT in Business/Marketing, Console/PC, Social/Online, Smartphone/Tablet
I wanted to share the presentation I gave this year at GDC during the Free-to-Play Summit. The lectured was framed as PR for F2P games in Europe, but at the end, it was more a “PR for F2P games” in general, with a side of European specific comments in it.

Thomas Bidaux's Comments

Comment In: [Blog - 06/23/2015 - 10:30]

It is all relative. r ...

It is all relative. r n r nThe competition for attention is also very real and what I try to measure. r nSuccess is going to be different for smaller scopes projects - I think Vampyr did very well, but they have a fraction of the AAAs media coverage. You ...

Comment In: [Blog - 05/22/2015 - 01:16]

Easiest is to read the ...

Easiest is to read the blog post on it. Forgot to link it this time around. r n r n

Comment In: [Blog - 05/20/2015 - 02:13]

Those are very good comments. ...

Those are very good comments. r n r nTo add to the points you make, I think it is also very important to realize that I am talking about the country of the creators of the projects. The backers, even for European projects tend to come from the North America ...

Comment In: [Blog - 05/04/2015 - 01:51]

Where would you put France, ...

Where would you put France, out of curiosity

Comment In: [Blog - 02/17/2015 - 01:25]

I haven 't found a ...

I haven 't found a good methodology for this. Yet. r n r nBest I came up so far was to consider PC any articles not mentioning another game platform mobile included - but that would be filtering out any article referring to cross platform games. r n r nI ...

Comment In: [Blog - 12/02/2014 - 02:07]

I don 't have the ...

I don 't have the capacity to look at the sentiment at that scale at the moment. So your guess is as good as mine.