Thomas Bidaux started his professional career in online games more than ten years ago at France Telecom, within the GOA team. His department grew from a one-man team in charge of the first French MMORPG La 4ème Prophétie, to the European organisation in charge of the most successful MMORPG on the market at the time, Dark Age of Camelot.
In 2004, Thomas left France Telecom and Paris to set up the European subsidiary of the online game giant NCsoft in the UK. As Director of Development, he managed the team responsible for bringing several major MMOs to the European market, including Guild Wars and City of Heroes. As a participant in NCsoft's Global Portfolio Steering Committee, he led the company's efforts to expand its game portfolio with European-based development through various third party deals and the creation of a Brighton-based studio. He also headed the European team evaluating the group's global projects.
In April 2008, he left NCsoft to found the consulting agency that would later become ICO Partners where he currently runs the consulting activities on online games and market intelligence on the European market.
In this second part, I will go over the pros and cons of the different kind of stretch goals seen in video games crowdfunding campaigns.
The dust has settled and it is time to have an in-depth look at the media coverage that gamescom received this year.
Recommendations on how to plan and communicate on your stretch goals for your crowdfunding campaign.
Part of the regular data mining we do on Kickstarter, this is a look at the state of the platform for video games mid-2015.
And I doesn't make me optimistic.
An overview of the year long media cycles.
A year ago, I did a pretty extensive analysis of the media coverage around E3. Well, I have done it again, and it now benefits from the added experience of data tracking for the past 12 months.
[Blog - 08/17/2015 - 02:01]
BTW - I chose current ...
BTW - I chose current campaigns on purpose for my examples. Using past campaigns is easier, but I wanted to give visibility to campaigns that can still benefit from the small visibility. Glad you saw the piece
[Blog - 08/17/2015 - 02:01]
[Blog - 08/14/2015 - 01:58]
You are not accounting for ...
You are not accounting for Tax here. r nApple and Google are covering VAT in Europe 20 on average . It changes the number drastically.
[Blog - 07/29/2015 - 10:33]
It is the most important ...
It is the most important one. r nKeep in mind that every effort you do at that stage will be beneficial many times over in the end. r n r nGood luck
[Blog - 06/23/2015 - 10:30]
It is all relative. r ...
It is all relative. r n r nThe competition for attention is also very real and what I try to measure. r nSuccess is going to be different for smaller scopes projects - I think Vampyr did very well, but they have a fraction of the AAAs media coverage. You ...
[Blog - 05/22/2015 - 01:16]
Easiest is to read the ...
Easiest is to read the blog post on it. Forgot to link it this time around. r n r nhttp://icopartners.com/2014/06/pr-monitoring-working/