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Thomas Bidaux's Blog   Expert Blogs


Thomas Bidaux started his professional career in online games more than  ten years ago at France Telecom, within the GOA team. His department grew from a one-man team in charge of the first French MMORPG La 4ème Prophétie, to the European organisation in charge of the most successful MMORPG on the market at the time, Dark Age of Camelot. 

In 2004, Thomas left France Telecom and Paris to set up the European subsidiary of the online game giant NCsoft in the UK. As Director of Development, he managed the team responsible for bringing several major MMOs to the European market, including Guild Wars and City of Heroes. As a participant in NCsoft's Global Portfolio Steering Committee, he led the company's efforts to expand its game portfolio with European-based development through various third party deals and the creation of a Brighton-based studio. He also headed the European team evaluating the group's global projects.

In April 2008, he left NCsoft to found the consulting agency that would later become ICO Partners where he currently runs the consulting activities on online games and market intelligence on the European market.



Expert Blogs

Posted by Thomas Bidaux on Tue, 30 Aug 2016 10:35:00 EDT in Business/Marketing, Console/PC, Indie, VR
This year's analysis of the media performance of the gamescom.

Posted by Thomas Bidaux on Fri, 12 Aug 2016 08:29:00 EDT in Business/Marketing, Console/PC, Indie, VR
A look into the games media landscape, across multiple regions and topics.

Posted by Thomas Bidaux on Wed, 20 Jul 2016 01:03:00 EDT in Business/Marketing, Smartphone/Tablet
Currently there is no way to miss Pokemon Go. In its short lifetime, the game is breaking records left and right like being the biggest mobile game in the US ever or attracting more users than services like Twitter or Tinder.

Posted by Thomas Bidaux on Fri, 01 Jul 2016 10:05:00 EDT in Business/Marketing, Console/PC, Indie
A mid-year assessment of games on Kickstarter: how well are games doing in 2016?

Posted by Thomas Bidaux on Tue, 21 Jun 2016 10:58:00 EDT in Business/Marketing, Console/PC, Indie, VR
E3 is now over, the weekend has passed, the attendees have flown back to their homes, and it is time for me to go over the media coverage of the events, as is now traditional.

Posted by Thomas Bidaux on Thu, 12 May 2016 07:50:00 EDT in Business/Marketing, Console/PC
A look at the performance of the reveals of Call of Duty: Infinite Warfare and Battlefield 1

Thomas Bidaux's Comments

Comment In: [Blog - 02/12/2016 - 02:31]

You look it from a ...

You look it from a top-down perspective. What 's true for Shenmue is not for the vats majority of projects on the platform. r n r nThat was my main motivation running numbers on the platform as a who e. Those large projects are not good excellent of best practices. ...

Comment In: [Blog - 08/17/2015 - 02:01]

BTW - I chose current ...

BTW - I chose current campaigns on purpose for my examples. Using past campaigns is easier, but I wanted to give visibility to campaigns that can still benefit from the small visibility. Glad you saw the piece

Comment In: [Blog - 08/17/2015 - 02:01]

Do you know why you ...

Do you know why you had a dip at the very end of the campaign That - 1,200 on the last day

Comment In: [Blog - 08/14/2015 - 01:58]

You are not accounting for ...

You are not accounting for Tax here. r nApple and Google are covering VAT in Europe 20 on average . It changes the number drastically.

Comment In: [Blog - 07/29/2015 - 10:33]

It is the most important ...

It is the most important one. r nKeep in mind that every effort you do at that stage will be beneficial many times over in the end. r n r nGood luck

Comment In: [Blog - 06/23/2015 - 10:30]

It is all relative. r ...

It is all relative. r n r nThe competition for attention is also very real and what I try to measure. r nSuccess is going to be different for smaller scopes projects - I think Vampyr did very well, but they have a fraction of the AAAs media coverage. You ...