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Tom Ohle's Blog
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Tom has more than a decade of experience in promoting video games for a huge range of clients -- from indies to the biggest names in the industry -- including BioWare, 2K Games, Microsoft Game Studios, Epic Games, CD Projekt RED and many more. Tom is currently Director at Evolve PR, which seeks to improve the way games are promoted, as well as the relationships between PR, media and consumers. |
Expert Blogs
Does a Focus on Quality Make for Better PR?  |
| Posted by Tom Ohle on Tue, 14 May 2013 12:50:00 EDT in
Business/Marketing,
Console/PC,
Social/Online,
Smartphone/Tablet,
Indie,
Serious
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| There's a constant tug-of-war in the PR world between quantity and quality. Is a press release effective if only 30% of media actually open the email? Do we actually benefit (other than financially) from working on a not-so-great game? Read on. |
| Read More... | 6 Comments |
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Making a Case for Video Game Previews |
| Posted by Tom Ohle on Mon, 25 Feb 2013 11:56:00 EST in
Console/PC,
Indie,
Business/Marketing,
Social/Online,
Smartphone/Tablet
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| There's been a lot of controversy regarding video game PR, centered largely on the pre-release hype cycle: pre-orders and previews. Evolve PR director, Tom Ohle, argues that previews are not vital to the industry -- for developers, press and consumers. |
| Read More... | 7 Comments |
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How to Get Media Coverage for Your Game |
| Posted by Tom Ohle on Thu, 27 Oct 2011 02:04:00 EDT in
Business/Marketing,
Indie
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| Evolve PR offers a bit of insight into how you should go about getting media coverage for your video game, with a bunch of real, useful tips from the people who will actually cover your games - the media! |
| Read More... | 7 Comments |
Tom Ohle's Comments
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Comment In: Does a Focus on Quality Make for Better PR? [Blog - 05/14/2013 - 12:50]
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Thanks Sean : . Who ... Thanks Sean : . Who knows if any of this will work hehe |
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Comment In: Making a Case for Video Game Previews [Blog - 02/25/2013 - 11:56]
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Yeah, part of the issue ... Yeah, part of the issue here is that it 's all tied in with the current retail model. In order to get GameStop or whoever to stock your game, you need to be able to show that people will actually buy it. One way to gauge how many people will ... |
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