Trevor McCalmont's Blog
Trevor is a content creator and analytics expert at GameAnalytics. He's a statistical and analytical wiz, graduating from Macalester College with a degree in Applied Math and Statistics.
App Store Optimization, or ASO, is an essential marketing tactic for game developers. App Store Optimization means improving an app’s keywords, description and other attributes in order to rank higher in that marketplace’s search results.
Mobile game analytics can feel complicated, and there are hundreds of numbers to track. While there’s no one-size-fits-all policy for game analytics, there are some useful metrics that can help shed light on how you can improve your mobile game.
Upselling has been a powerful tool used in retail for decades. However, upselling at the wrong time or to the wrong person can not only annoy the consumer, but can also kill possible sales or turn consumers away.
The mobile space is quickly adopting analytics as a complement to game design, but right now we are reporting metrics that communicate very little information about what they are supposed to be measuring.
Learn 5 ways to improve your analytics implementation! Mobile Games Analyst Trevor McCalmont discusses common pitfalls for mobile analytics and how to gain actionable insights from your data.
Trevor McCalmont's Comments
[Blog - 02/28/2013 - 03:29]
In the second method, Days ...
In the second method, Days 2-8 affect Day 1 retention. If someone logs in only on Day 0 and Day 4, they will be retained for Days 0-4.
[Blog - 12/11/2012 - 04:43]
Tutorials are there to help ...
Tutorials are there to help orient the player in a new game. The point is not that they are painful to get through, and as the author mentioned in Point 5, they should be short so players can get back to exploring the virtual world. r n r nThe chart ...