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Trevor McCalmont's Blog


Currently working analysis for the following titles, among others:

AppMinis – Design This Home

Imangi – Temple Run

Smuttlewerk – Nosferatu

Free Lunch Design – Icy Tower 2

PlayCoMo – Little Dragon, Pet Fair

SkyVu Entertainment – Battle Bears Royale

SpaceTime Studios – Dark Legends, Pocket Legends, Star Legends

BulkyPix – Aby Escape, Saving Private Sheep 2

Leviathan Games – Besieged 2


Bio and Game Credits:

I joined W3i in June of 2012, new to the video game space. I bring a wealth of statistical and analytical knowledge, graduating from Macalester College with a degree in Applied Math and Statistics. Other than numbers and gaming, I have a passion for playing baseball and classical piano.


Member Blogs

Posted by Trevor McCalmont on Thu, 28 Feb 2013 03:29:00 EST in Business/Marketing, Smartphone/Tablet
At W3i, we break down key performance indicators (KPIs) into three categories: Engagement, Retention, and Monetization. In this post I detail some key performance metrics, what they tell you about a game, and good benchmarks to shoot for.