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October 31, 2014
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Ulyana Chernyak's Blog

 

Xsolla works to deliver the best payment + billing services to video game publishers and developers around the globe. Xsolla 8-year experience in the gaming industry and partnerships with over 1000 games, helps the company bring the best practices to its technical products and comprehensive support services.

Xsolla offers its partners:

  • advanced technical solutions designed to increase conversion
  • over 565 local payment options and prices in local currency
  • complete anti-fraud and chargeback management services
  • tax and legal support for games entering new markets

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Member Blogs

Today's post examines the rising popularity of the Toys to Life genre and how it's leveraging collect-ability for added profit.


Concluding this series on alternative sales strategies, we turn to the recent uses of marketing events by developers and stores to raise visibility and sales


Our next topic on sales tactics for digital stores are loyalty programs. While their use in the Game Industry isn't far reaching yet, they are another potential area for digital stores to look into.


Continuing our look at sales strategies, we come to the use of cross game promotions as a way to leverage IPs together to get more visibility and sales.


The use of digital distribution has made it easier to use a variety of sales tactics and this series looks at some of the new ones developers have access to. Starting with the simple use of coupons.


Today's post takes a closer look at why the Steam Workshop is a big deal for both developers and consumers and how they can both profit from it.



Ulyana Chernyak's Comments

Comment In: [Blog - 07/02/2014 - 07:29]

The problem with surveys is ...

The problem with surveys is that it 's hard to get accurate data from them even if you offer incentives. If you try to force people to take surveys Like Dungeon Keeper they either wont ' do it or they 'll give you all 5 stars or no stars just ...

Comment In: [Blog - 07/01/2014 - 12:43]

In my opinion, they would ...

In my opinion, they would still fall into the area of restrictive as you are spending money to get around some in game barrier. Much in the same way that the IP boosts work in League of Legends