William Grosso's Expert Blogs
With the cost of acquiring new users rising every year, free-to-play game developers should strongly consider adding daily log-in rewards. This post explains how to optimize this mechanic through long-established behavioral economics’ principles.
There's 2 important varieties of dynamic pricing in mobile games: The price of IAPs, and the virtual currency price of in-game goods. Both are important but serve very different use cases. This post explains both -- and why it's key to keep them separate.
Mobile game revenue is overwhelmingly in-app purchase-based in recent years, but for several reasons, many AAA publishers are still selling their games as premium paid apps. Here's 3 proven IAP revenue strategies which don't hurt gameplay worth trying.