Making press kits is no fun. We found that the existing software to make it easier wasn't flexible enough for us, so we created a new one, available for free, called differently.
For first 5 years of Renegade Kids existence we worked with publishers to develop and release our original games, using what some may call the traditional publishing model. However, for the past two years we have embraced self-publishing.
With the Closed Beta of their first mobile strategy MMO being in full swing, Fishlabs claims that ubiquitously connected touchscreen devices are an even better platform for these kinds of games than the traditional PCs.
We launched Race The Sun one month ago via our website and the Humble sales Widget, and a professional PR campaign. Here is a summary of our experience. Spoiler: Distribution platforms like Steam seem critical for commercial success.