Gamasutra - Blogs http://www.gamasutra.com/blogs/ Ishaan Sahdev's Blogs Fri, 10 Feb 2012 06:32:35 EST en-us scarless@think-services.com (Simon Carless) The Importance of Established I.P. for a New Audience - by Ishaan Sahdev http://www.gamasutra.com/blogs/IshaanSahdev/20090729/2622/The_Importance_of_Established_IP_for_a_New_Audience.php Game Design Publishers complain about lackluster sales on the Wii...but are they being smart in how they go about choosing titles for development? http://www.gamasutra.com/blogs/IshaanSahdev/20090729/2622/The_Importance_of_Established_IP_for_a_New_Audience.php Wed, 29 Jul 2009 02:55:00 EDT