Gamasutra - Blogs /blogs/ Anthony Hart-Jones's Blogs Fri, 28 Aug 2015 06:21:10 EDT en-us (Simon Carless) Video-Game Marketing Teams: A Liability? - by Anthony Hart-Jones Business/Marketing I have long argued that marketing teams within video-game publishers are a necessary evil. They know what sells, how to sell it and can often tell you with curious accuracy whether a game's worth making. And yet, I am starting to reconsider my position… Tue, 20 Nov 2012 06:14:00 EST Creative Commons and You - by Anthony Hart-Jones Audio,Business/Marketing,Art,Indie In recent years, a number of pre-packaged 'low barrier to entry' engines have gained a certain amount of acceptance; people will happily use UDK and Unity for their games. This is a good start. But what about game-assets? Thu, 03 May 2012 05:00:00 EDT What is a game worth? - by Anthony Hart-Jones Business/Marketing,Indie So how much is the game worth? The answer may seem controversial, but I think it is simple… Any game is worth only what the buyer / player is willing to pay for it, even if they happen to be a pirate. Fri, 19 Aug 2011 05:05:00 EDT Piracy and Prevention - by Anthony Hart-Jones Business/Marketing,Console/PC,Indie Piracy is about as old as copyright; it's possible that the first time some caveman poet said 'no copying my work', someone would have gone home and tried to write a particularly pleasant poem in pictures. Denying it exists is just naive. Thu, 07 Jul 2011 07:08:00 EDT My little side-project… - by Anthony Hart-Jones Business/Marketing Cut loose from big-business, I suppose I am free to consider myself a freelancer or an indie, but the last thing I want to be is a bum. Unemployment does not suit me, but working on my own projects while I find gainful employment is enough for now. Mon, 26 Jul 2010 01:04:00 EDT Giving Your Player True Authorial Control... - by Anthony Hart-Jones Design True authorial control... Now there is a scary phrase to use in front of your producer... True authorial control is like taking your player and asking them what they want to do today, rather than telling them what they are allowed to do. Is that wise? Thu, 17 Dec 2009 05:35:00 EST