Gamasutra - Blogs /blogs/ Josh Bycer's Blogs Thu, 03 Sep 2015 11:15:03 EDT en-us scarless@think-services.com (Simon Carless) Blizzard Branding: Exploring Cross Game Marketing - by Josh Bycer http://www.gamasutra.com/blogs/JoshBycer/20150828/252430/Blizzard_Branding_Exploring_Cross_Game_Marketing.php Business/Marketing,Design,Production,Console/PC,Serious,Indie,Social/Online,Smartphone/Tablet Today's post looks at how Blizzard has been leveraging their various games and branding into Cross Game Promotions and marketing for old and new fans alike. http://www.gamasutra.com/blogs/JoshBycer/20150828/252430/Blizzard_Branding_Exploring_Cross_Game_Marketing.php Fri, 28 Aug 2015 01:59:00 EDT Skylanders and the Birth of the Toys to Life Market - by Josh Bycer http://www.gamasutra.com/blogs/JoshBycer/20150825/252068/Skylanders_and_the_Birth_of_the_Toys_to_Life_Market.php Business/Marketing,Design,Production,Console/PC,Serious,Indie,Social/Online,Smartphone/Tablet The Skylanders series has become very popular thanks to also being the start of the Toys to Life Market. For today's post, I'm going to examine this phenomenon and what Toys for Bob did to turn the brand into a winner. http://www.gamasutra.com/blogs/JoshBycer/20150825/252068/Skylanders_and_the_Birth_of_the_Toys_to_Life_Market.php Tue, 25 Aug 2015 01:22:00 EDT The Standard of Kickstarter Pitches for Game Development - by Josh Bycer http://www.gamasutra.com/blogs/JoshBycer/20150818/251527/The_Standard_of_Kickstarter_Pitches_for_Game_Development.php Business/Marketing,Design,Production,Console/PC,Serious,Indie,Social/Online,Smartphone/Tablet Today's post looks at the recently failed Kickstarter for Mooncrest to talk about the bare minimum elements that make up a successful Kickstarter in today's market http://www.gamasutra.com/blogs/JoshBycer/20150818/251527/The_Standard_of_Kickstarter_Pitches_for_Game_Development.php Tue, 18 Aug 2015 01:28:00 EDT Character vs. Corporate Branding - by Josh Bycer http://www.gamasutra.com/blogs/JoshBycer/20150813/251112/Character_vs_Corporate_Branding.php Business/Marketing,Design,Console/PC,Serious,Indie,Social/Online,Smartphone/Tablet Today's post looks at the use of character and corporate branding and what they mean for the Toys to Life genre and the rest of the Game Industry http://www.gamasutra.com/blogs/JoshBycer/20150813/251112/Character_vs_Corporate_Branding.php Thu, 13 Aug 2015 03:22:00 EDT Procedural vs. Randomly Generated Content in Game Design - by Josh Bycer http://www.gamasutra.com/blogs/JoshBycer/20150807/250760/Procedural_vs_Randomly_Generated_Content_in_Game_Design.php Design,Programming,Console/PC,Serious,Indie,Social/Online,Smartphone/Tablet Today's post looks at the concepts of randomly and procedurally generated content and how they differ when designing a game. http://www.gamasutra.com/blogs/JoshBycer/20150807/250760/Procedural_vs_Randomly_Generated_Content_in_Game_Design.php Fri, 07 Aug 2015 06:34:00 EDT Examining The Five Nights at Freddy's Experience - by Josh Bycer http://www.gamasutra.com/blogs/JoshBycer/20150803/250286/Examining_The_Five_Nights_at_Freddys_Experience.php Design,Console/PC,Serious,Indie,Social/Online,Smartphone/Tablet The Five Nights at Freddy's series has become a cult sensation over the last year and today's post looks at what it did from a horror and design angle. http://www.gamasutra.com/blogs/JoshBycer/20150803/250286/Examining_The_Five_Nights_at_Freddys_Experience.php Mon, 03 Aug 2015 03:28:00 EDT