Gamasutra - Blogs /blogs/ Brandon Sheffield's Blogs Fri, 03 Jul 2015 07:45:58 EDT en-us (Simon Carless) Guerrilla marketing at E3 without a booth – does it work!? - by Brandon Sheffield Business/Marketing,Production,Console/PC,Indie,Smartphone/Tablet Our new game, Oh, Deer! Alpha, came out during E3. We didn't want to get snowed under, so we took the game To The People and showed it round to folks at E3, without a booth. How did we do!? Tue, 23 Jun 2015 07:33:00 EDT Why Necrosoft Games will not 'renounce' pixel art - by Brandon Sheffield Business/Marketing,Production,Art,Console/PC,Indie,Smartphone/Tablet A reaction to the pixel artist who is renouncing the form. Pixel art is a tool, it's a technique. Would an artist hang up his brush because people don't like oil paintings? Thu, 14 May 2015 07:12:00 EDT Balancing Gunsport: the trouble with asymmetry - by Brandon Sheffield Design,Production,Indie What is this "balance" thing you people keep going on about!? Mon, 20 Apr 2015 01:52:00 EDT The curious alternative distribution of Samorost 2: Newspaper stands. - by Brandon Sheffield Business/Marketing,Production,Console/PC,Indie Amanita Design, makers of Samorost, Machinarium, Botanicula and others, took to a curious method to sell games in the Czech Republic: Newspaper stands. Sun, 29 Mar 2015 04:47:00 EDT Trailer Trouble: Dealing with Pixel Art Backlash - by Brandon Sheffield Console/PC,Indie,Social/Online Two days ago, we released our first "big" trailer. It got a lot of views, but a very vocal minority downvoted it, and got extremely mad about our use of pixel art. Here are some of our learnings from the experience. Wed, 28 Jan 2015 05:27:00 EST differently - a new (free) press kit creation tool - by Brandon Sheffield Business/Marketing,Programming,Production,Console/PC,Serious,Indie,Social/Online,Smartphone/Tablet,Digital Publishing Making press kits is no fun. We found that the existing software to make it easier wasn't flexible enough for us, so we created a new one, available for free, called differently. Wed, 14 Jan 2015 01:08:00 EST