Gamasutra - Blogs /blogs/ Simon Ludgate's Blogs Thu, 03 Sep 2015 04:57:17 EDT en-us (Simon Carless) Leveling devalues WoW. - by Simon Ludgate Business/Marketing,Design,Console/PC,Social/Online No lack of furor over Blizzard's decision to sell level 90 characters for $60, but I take aim at their justification that a lower price would devalue the "accomplishment" of leveling manually. Tue, 25 Feb 2014 02:57:00 EST Opinion: Xbox One Wasn't Built For You - by Simon Ludgate Business/Marketing,Console/PC A look at the possible marketing decisions behind the Xbox One... and why "you" may not be the target market. Wed, 22 May 2013 06:45:00 EDT Canadians to Buy No More Than One PS4 Game Every 2 Months? - by Simon Ludgate Business/Marketing,Console/PC,Social/Online The Playstation 4 will be offering tremendous connectivity options, including sharing video, streaming games, and downloading full titles. But how will that work in the Great White Bandwidth Capped North? Fri, 22 Feb 2013 02:45:00 EST Got Strategic Initiatives? - by Simon Ludgate Blizzard Entertainment has a Strategic Initiatives team. Do you? Wed, 05 Dec 2012 04:20:00 EST Crash and Churn - by Simon Ludgate Business/Marketing,Programming,Production,Console/PC,Serious,Social/Online When players churn out of your game before they get past the load screen, you have a major problem. Thu, 22 Nov 2012 11:30:00 EST Secondhand Deadweight Pirates - by Simon Ludgate Business/Marketing,Serious Dealing with the issue of second-hand games, piracy, and basic market theory. Wed, 31 Oct 2012 02:00:00 EDT