Gamasutra - Blogs William Volk's Blogs Tue, 02 Sep 2014 10:10:38 EDT en-us (Simon Carless) The Gamification of Advertising - by William Volk Business/Marketing,Smartphone/Tablet Moving beyond just product-placement, banners, or sponsorship ... brands are using games to engage players with the products and the company. I present a recent example of this with the use of a mobile crossword-style game to engage Ford customers. Tue, 12 Mar 2013 03:08:00 EDT Ten Reasons why Word Carnivale is a better game than RUZZLE or Scramble with Friends - by William Volk Design,Smartphone/Tablet When we set out to create Word Carnivale, we wanted to go beyond the typical "find words from a fixed block of letters." Here's what we did. Tue, 08 Jan 2013 06:55:00 EST There's a lot of anger over video game violence - by William Volk Design,Smartphone/Tablet Sunday was my birthday, also marks 1/3 of a Century in the game business. One "birthday surprise" was a flame-o-gram about Violent Games. Wed, 19 Dec 2012 02:19:00 EST Play First, Build Later - Calling The Shot - Part 2 - by William Volk Design,Smartphone/Tablet How we designed a word game for iOS with #1 potential. Thu, 22 Nov 2012 06:39:00 EST Calling The Shot - by William Volk Design,Smartphone/Tablet How do you know when you have a game that really IS going to be a hit on the iPhone? In reference to Babe Ruth's famous "Called Shot" in in the fifth inning of Game 3 of the 1932 World Series, I ponder if I should Call The Shot on a iOS game. Mon, 12 Nov 2012 12:09:00 EST There’s a Puzzle for That - by William Volk Reinventing Crickler with a Long Tail Approach. How we met the demand for a wide range of crossword puzzle topics. Tue, 18 Sep 2012 11:54:00 EDT