Gamasutra - Blogs /blogs/ Tony Celentano's Blogs Tue, 01 Sep 2015 02:01:52 EDT en-us (Simon Carless) 4 Ways to Keep MMO Players Invested Without End-Game - by Tony Celentano Design,Indie Guest poster Nicola Newton gives some advice on how designers can increase player retention without constantly adding new end-game content. Wed, 12 Dec 2012 07:35:00 EST Powerful Game Marketing Techniques for Small Developers. - by Tony Celentano Business/Marketing,Console/PC Indie and other niche game developers might have trouble gaining exposure for their games, and usually can't afford the costs of a professional marketing firm. Here are some tips for small devs wanting to get their product out there! Thu, 24 May 2012 05:03:00 EDT Creating Real-Time Events that Captivate Your Playerbase - by Tony Celentano Production,Indie Events hosted in real time that allow players to shape the storyline of your MMO are an excellent way to keep players returning for more. Read on for some helpful ideas on how to accomplish this. Fri, 02 Sep 2011 05:09:00 EDT 3 Simple Steps to Extend Your MMO's Lifespan - by Tony Celentano Production,Indie When evaluating a game's lifespan, many MMO developers overlook three key ways they can maintain and expand a player-base for years to come. Tue, 30 Aug 2011 10:14:00 EDT Effectively Using Player Word-of-Mouth - by Tony Celentano Business/Marketing,Console/PC Many games that show promise seem to close up due to poor word of mouth. Marketing your game can be difficult and expensive - but what if there's an easier way? Tue, 30 Aug 2011 09:37:00 EDT