Gamasutra - Blogs /blogs/ Nils Pihl's Blogs Wed, 02 Sep 2015 06:38:13 EDT en-us (Simon Carless) Panel: The Rising Cost of User Acquisition - by Nils Pihl Business/Marketing,Console/PC,Indie,Social/Online,Smartphone/Tablet Decoding the Game returns with a panel discussion on the rising cost of user acquisition, the problem of discovery, and the future of independent game publishing. What has caused the rising cost? Are there any historical parallels, and how do we respond? Wed, 03 Dec 2014 04:08:00 EST Opinion: Big Data in the Game Industry - by Nils Pihl Business/Marketing,Design,Programming,Console/PC,Serious,Indie,Social/Online,Smartphone/Tablet Innovation in the data-driven design movement is lagging behind our increased demand for big data. We’ve gone from floppy disks to the app store, from dial up to broadband, from DOS to iOS, from command line to touch screen - but SQL is still SQL. Thu, 22 May 2014 12:34:00 EDT Predicting Behavior: Dissecting rewards - by Nils Pihl Business/Marketing,Design,Console/PC,Serious,Indie,Social/Online,Smartphone/Tablet When we reduce our reward systems into internal/external rewards, we are failing to take the player's subjective experience into account, and miss an opportunity to make valuable predictions. Wed, 06 Nov 2013 05:21:00 EST What are rewards? Decoding the Game Ep.2 - by Nils Pihl Business/Marketing,Design,Console/PC,Serious,Indie,Social/Online,Smartphone/Tablet What are rewards, and what's wrong with gamification? In the second episode of Decoding the Game, we introduce new concepts and terminology that help us better understand rewards, game design, and the pitfalls of gamification. Sun, 27 Oct 2013 08:28:00 EDT On the rationality of the irrational - by Nils Pihl Business/Marketing,Design In response to a recent controversial post, this video explores the concept of "irrational behavior" from a behavioral engineering perspective, and explains why reducing behaviors into rational/irrational is a bad habit, lacking in empathy. Tue, 22 Oct 2013 07:41:00 EDT What is Play? Decoding the Game Ep.1 - by Nils Pihl Business/Marketing,Design,Console/PC,Serious,Indie,Social/Online,Smartphone/Tablet In the first episode of Decoding the Game we discuss what play really is, and the implications that the work/play distinction has on game design. This is the first episode out of five, so make sure you subscribe to Sun, 20 Oct 2013 10:56:00 EDT