Gamasutra - Blogs /blogs/ Yaniv Nizan's Blogs Sat, 05 Sep 2015 06:26:41 EDT en-us (Simon Carless) Viral Installs - Getting Users to Share and Rate Your Game - by Yaniv Nizan Business/Marketing,Production,Indie,Smartphone/Tablet Everyone wants more organic installs and the way to get them is to make your game highly shareable. By inspecting games that succeeded in becoming viral and comparing them to other game, the slides in this post offer a recipe for game virality. Sat, 19 Jul 2014 07:50:00 EDT 10 Signs You are Hooked on a Mobile Game - by Yaniv Nizan Business/Marketing,Smartphone/Tablet People have been talking about games as seriously addictive. Good games are simulating real life and the user start confusing the virtual world with the reality. Let's learn how to design addictive games by looking at what makes a user hooked. Fri, 06 Dec 2013 04:13:00 EST Top Free Chart vs. Top Grossing Chart - by Yaniv Nizan Business/Marketing,Smartphone/Tablet Most game developers are dreaming of making it to the top charts. Stories of how your game will naturally grow from there just from the exposure boost spiked the imaginations of many developers. There are big differences between the Free and the Grossing. Fri, 01 Nov 2013 01:28:00 EDT Launch is Dead for Free to Play Games - by Yaniv Nizan Business/Marketing,Production,Social/Online,Smartphone/Tablet Are you launched? Have you launched yet? When are you launching? These are questions you hear often when developing your first games. I always dreamed of a doing a big launch like Steve Jobs. Time to wake up. Free to Play games and a Big Launch don't mix Mon, 30 Sep 2013 04:06:00 EDT How To Price your In-App Purchase Items - Real Life Examples - by Yaniv Nizan Business/Marketing,Design,Smartphone/Tablet Being where we are and doing what we do, developers often come to me and ask for advice about pricing their In-App Purchase Store Items. This article includes a framework for pricing your In-App Purchases as well as real-life examples from our customers. Tue, 16 Jul 2013 11:56:00 EDT Game Economy Balancing - 3 Ways to Prevent "Pay to Win" - by Yaniv Nizan Business/Marketing,Design,Smartphone/Tablet One of the paradoxes of free to play games is that users want to buy their way out of a challenge but also like to keep the game challenging. Let's take a look into this problem which is also known as "Pay to Win" and solve it. Mon, 24 Jun 2013 09:12:00 EDT