Gamasutra - Blogs /blogs/ Trevor McCalmont's Blogs Sat, 29 Aug 2015 03:23:16 EDT en-us (Simon Carless) App Store Optimization for Game Developers - by Trevor McCalmont Business/Marketing,Indie,Smartphone/Tablet App Store Optimization, or ASO, is an essential marketing tactic for game developers. App Store Optimization means improving an app’s keywords, description and other attributes in order to rank higher in that marketplace’s search results. Tue, 04 Aug 2015 05:37:00 EDT 15 Metrics All Game Developers Should Know By Heart - by Trevor McCalmont Business/Marketing,Design,Serious,Indie Mobile game analytics can feel complicated, and there are hundreds of numbers to track. While there’s no one-size-fits-all policy for game analytics, there are some useful metrics that can help shed light on how you can improve your mobile game. Thu, 09 Jul 2015 02:22:00 EDT How to Master the F2P Upsell - by Trevor McCalmont Upselling has been a powerful tool used in retail for decades. However, upselling at the wrong time or to the wrong person can not only annoy the consumer, but can also kill possible sales or turn consumers away. Fri, 21 Jun 2013 02:22:00 EDT Muddled Mobile Metrics - by Trevor McCalmont Design,Smartphone/Tablet The mobile space is quickly adopting analytics as a complement to game design, but right now we are reporting metrics that communicate very little information about what they are supposed to be measuring. Tue, 14 May 2013 02:30:00 EDT 5 Common Pitfalls for Mobile Game Analytics - by Trevor McCalmont Design,Smartphone/Tablet Learn 5 ways to improve your analytics implementation! Mobile Games Analyst Trevor McCalmont discusses common pitfalls for mobile analytics and how to gain actionable insights from your data. Fri, 08 Feb 2013 01:03:00 EST