Gamasutra - Blogs /blogs/ Trevor McCalmont's Blogs Wed, 01 Jul 2015 12:59:17 EDT en-us (Simon Carless) How to Master the F2P Upsell - by Trevor McCalmont Upselling has been a powerful tool used in retail for decades. However, upselling at the wrong time or to the wrong person can not only annoy the consumer, but can also kill possible sales or turn consumers away. Fri, 21 Jun 2013 02:22:00 EDT Muddled Mobile Metrics - by Trevor McCalmont Design,Smartphone/Tablet The mobile space is quickly adopting analytics as a complement to game design, but right now we are reporting metrics that communicate very little information about what they are supposed to be measuring. Tue, 14 May 2013 02:30:00 EDT 5 Common Pitfalls for Mobile Game Analytics - by Trevor McCalmont Design,Smartphone/Tablet Learn 5 ways to improve your analytics implementation! Mobile Games Analyst Trevor McCalmont discusses common pitfalls for mobile analytics and how to gain actionable insights from your data. Fri, 08 Feb 2013 01:03:00 EST