In the following, I will give some insights into what we tried at InnoGames, and how we have made very promising steps towards a highly engaged mobile player base.
Deep dive in to hooks and baits of social casino games, utilisation of psychological principles for unique monetisation and conversion opportunities.
Latest App Annie report reveals that revenue from China iOS App Store surpassed Japan for the very first time. The remarkable increase on revenue makes China iOS App Store the second largest revenue generator, which is estimated to surpass US very soon.
Last year was the worst games deals ice age in a decade, but the topline numbers in Digi-Capital’s Games Report for Q1 2016 make it look like there has been a thaw. However, the buoyant waters of the first quarter hide rocks beneath the surface.
The newly resurrected IGDA Switzerland Chapter hosted its first Demo Night in Zurich on Monday 4th April around the theme of “music and game design,” and included talks by four Swiss-based developers, Masaya Matsuura, and Fernando Ramallo.
As I'm preparing to start a small company, I present the guidelines I will use to navigate and survive in the current mobile market.