All Your Nintendo Let's Plays Are Belong To Nintendo?  |
| Posted by Greg Lastowka on 05/17/13 12:26:00 am
in
Business/Marketing,
Social/Online
|
| Does Nintendo have the legal right to monetize Let's Play videos on YouTube? That's a tricky question, and it's not just a question of copyright law's fair use doctrine. |  |
| Read More... | 76 Comments |
| Systems of Control in F2P |
| Posted by Ramin Shokrizade on 05/16/13 01:42:00 pm
in
Business/Marketing,
Social/Online
|
| To better understand current F2P market trends, it is valuable to think about control mechanisms instead of pricing. This paper attempts to explain current marketplace trends and predict where they are going. |  |
| Read More... | 23 Comments |
| Playing with money = playing with emotions |
| Posted by Patrick Miller on 05/14/13 02:51:00 pm
in
Design,
Console/PC,
Social/Online,
Smartphone/Tablet
|
| Microtransaction-driven free-to-play games often get a bad rap because many of them make players feel nickled-and-dimed at every step. Perhaps we can avoid this by looking at the real-world purchases we make that make us feel good instead of duped. |  |
| Read More... | 38 Comments |
| Does a Focus on Quality Make for Better PR? |
| Posted by Tom Ohle on 05/14/13 12:50:00 pm
in
Business/Marketing,
Console/PC,
Serious,
Indie,
Social/Online,
Smartphone/Tablet
|
| There's a constant tug-of-war in the PR world between quantity and quality. Is a press release effective if only 30% of media actually open the email? Do we actually benefit (other than financially) from working on a not-so-great game? Read on. |  |
| Read More... | 5 Comments |
| The Importance of Making Players Feel Important |
| Posted by Ben Serviss on 05/09/13 09:15:00 am
in
Design,
Console/PC,
Indie,
Social/Online,
Smartphone/Tablet
|
| How do you make your players feel important? These three tips could mean the difference between a bad review and a lifelong fan. |  |
| Read More... | 6 Comments |
