Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
November 24, 2014
View All     Post     RSS
November 24, 2014
arrowPress Releases
November 24, 2014
PR Newswire
View All






If you enjoy reading this site, you might also want to check out these UBM Tech sites:



View All Events        Submit Event
 
Event
Event Name
GCAP 2013 Developing and Marketing Games as a Service

Event Date
October 23, 2013

Start Time
10

End Time
5

Event Description

Christina Chen of Surprise Attack will be hosting a one day workshop on Game as a Service and free-to-play during day three of GCAP 2013. The workshop aims to give participants an overall understanding of how to develop, operate and market Games as a Service rather than Games as a Product. It focuses on free-to-play as the business model and includes sessions on the production process, designing monetisation for free-to-play, how to approach metrics and analytics, as well as sessions from Microsoft on running a cloud back-end and Facebook on using their platform to acquire users. 'Developing and Marketing Games as a Service' will be divided into two sessions. The first session, hosted by Christina, will cover 'Running Production for Games as a Service' and 'Monetisation and Metrics in Free-to-play'. The second session will feature Rocky Heckman of Microsoft and Mark Teo, Channing Hancock, Xiaochen Low of Facebook. Rocky will be presenting 'Power, Reach, Money - Cloud Power Your Games' - where you can learn how to use cloud computing to power your games around the world. The team from Facebook will be presenting 'Facebook Platform and Advertising: How to maximise value in the world's largest global game network' - a hands-on workshop that will feature success stories from Facebook partners around the world and demonstrate how you can leverage Facebook platform integration for organic game promotion. For a detailed overview of the workshop head to the GCAP Day 3 Schedule breakdown: http://gcap.com.au/workshop-developing-and-marketing-games-as-a-service/ For more information on GCAP 2013 head to their official website: http://gcap.com.au/. To register for GCAP 2013 and this workshop heaad to: http://gcap.com.au/registration/ For more information regarding the workshop please contact Kate Bailey via email on kate@surpriseattack.com.au.

Anticipated Number of Attendees
100

Venue
Venue Name
Melbourne Convention and Exhibition Centre

Street Address
1 Convention Centre Place

City
Melbourne

State
Victoria

Zip/Postal Code
3000

Country
Australia

Organizer
Event Mgmt.
Surprise Attack