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Some Final Thoughts
Never make apologies for your demo. If you feel the need to apologize for the lack of quality or the lack of substance, you are not ready to send it out. No one wants to hire someone who appears insecure. Insecurity means inexperienced, which tells the producer that he will be spending alot of time holding your hand through the project. Be confident about what you can accomplish. Producers are more willing to educate you in the ways of the gaming industry if your self-assuredness shines through and they know you can indeed create fantastic sound. Keep your demo reel up to date. As you add clients, you will have new music to add. If you don't like the customizing idea, be sure to at least produce a new demo every year. Keep it fresh and exciting. Send it to all of your previous clients and prospects. Sending unsolicited demos has got to be one of the hotter topics in the industry, and there still is no precise answer. If you have the money and the time, you can beat the odds by shotgunning demos to every game company and multimedia house on the planet. You are bound to pick up at least a job or two that way. But what good is it to send it to someone who didn't want it, didn't ask you for it, and lets it sit unopened in a box with hundreds of other packages? I would much rather have the extra momentum of having it requested from someone who is sincerely interested. My time and my money are better spent being selective than chasing probability. Like everything else in business and the game industry, timing is everything and sometimes it's even who you know, not what you know. But by having a professional-looking and professional-sounding demo reel in your possession, you are equipping yourself for success and are ready to beat the odds. Someday, who knows, with many successful titles under your belt and a name recognized by millions, you won't even need to look for work. It will find you. A chance meeting with a jingle writer and score composer pointed Aaron Marks' overgrown hobby toward a new direction, On Your Mark Music Productions. Running full steam into the local TV and radio commercial market, he detoured into the gaming business and hasn't looked back since. Software titles from A&B Entertainment, Silver Creek Entertainment, and Enemy Technology; online gaming with Virtual Vegas and Bali Casinos; multimedia projects for The Wall Street Coffee Company, Top Gun Entertainment, and Capoot Racing have all been keeping him busily creating music and sound. Aaron can be reached via email at abmajor@aol.com or you can stop by his website http://members.aol.com/abmajor. |
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Features
