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The
Right Decision at the Right Time: As we have seen, a concept is defined by a set of parameters and the values chosen for each of them. For instance, the solution for concept number one is as follows:
Combining
all values, we find 2560 possible configurations: 2X4X5X2X2X4X4 Rest assured,
we are not going to examine every one of them. We have a method narrowing
the field down to just a few. Narrowing
the Scope The exclusions
The first pair of values are ruled out since a realistic underwater racing game makes little sense. The pair "resource management" and "racing" is also eliminated since a consumer who buys a racing game expects a credible universe. Resource management is usually a far cry from reality. The entire value, titled track racing, is also ruled out because this marketing segment is already saturated with titles. In all, 45 exclusions are made in this example. The preferences
In the example
above, a simulation is ruled out because priority is given to an "arcade"
type of gameplay. More importance is placed on "adventure" dimension
parameters, which in our opinion will produce a rare mix of genres. On
the other hand, we will stick with a classical type of vehicle, namely
land vehicles. In all, I have identified 50 preferences here. The Table
of Retained Ideas ________________________________________________________ |
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