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Analyze This: Handicapping
the 2006 Holiday Gift-Buying Season
On the next-generation consoles: Sony has proven that it knows a thing or two about the gaming industry and what its consumers want. This was evident by the crowds of people who lined up more than a week in advance to wait in line to buy a PS3. The Wii has very strong appeal to a particular demographic. I think the Wii will do even better once word gets out about the revolutionary gaming experiences it provides. The Xbox 360 will remain this holiday season the easiest next-gen console to get your hands on. They will do well as demand is still high.
Other thoughts: On the PS3, Resistance: Fall of Man will be a driver. On the Xbox 360, Gears of War will be a holiday driver. On the Wii, look for games that really take advantage of the console's unique capabilities. Simply due to all the new console launches and exciting game titles, this holiday season will be quite productive for the electronic games industry. |
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