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September 19, 2018
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Features » Business/Marketing
Our Top 30 Developers 5
by Staff [07.21.12]
Game Developer and Gamasutra editors have teamed up to list our top 30 developers of the past 12 months, from the indies to the big boys. This honor is reserved for teams of developers who are doing something new, something different, something better -- or, more often than not, all of the above.
Business/Marketing

Staying Triple-A: How Big Independent Studios are Turning to Mobile and Social 3
by Michael Thomsen [07.13.12]
In this feature, Gamasutra speaks to Insomniac's Ted Price, David Jaffe, and more, to find out how and why these developers with a lot of console experience are turning to new markets to make the best of their craft.
Business/Marketing, Interview, Indie, Social/Online, Smartphone/Tablet

The Erosion of Creative Freedom? The Battle over Publicity Rights 18
by Greg Lastowka [07.11.12]
Rutgers professor and lawyer Greg Lastowka explains why he believes that EA should prevail in its case against Rutgers quarterback Ryan Hart, who's suing the company because his likeness has appeared in NCAA Football -- and the considers the broad implications of a loss or a win for Hart.
Business/Marketing

Wii U and Indies: Will it Work This Time? 6
by Mike Rose [07.09.12]
You can almost count WiiWare's successful titles on one hand. Will Nintendo's expanded online focus for its next console boost the fortunes of indie developers this time around? Gamasutra speaks to several developers to find out their take.
Business/Marketing, Interview, Indie

Kaos Descends: How Homefront's Developer Met its End 35
by Leigh Alexander [07.06.12]
What contributed to the closure of Homefront developer Kaos Studios, once the shining hope for the resurrection of embattled publisher THQ? In this investigative piece, Leigh Alexander speaks to former staffers to get the inside story.
Business/Marketing, Interview

The Indie Reality in 2012 and Beyond, According to Arkedo 5
by Christian Nutt [07.02.12]
In this wide-ranging interview, Arkedo co-founder Camille Guermonprez discusses his take on the industry as he embarks on the formation of his own indie publisher Nice Guys and works with Sega on the publication of downloadable title Hell Yeah!
Business/Marketing, Interview, Indie

Congratulations, Your First Indie Game is a Flop 75
by Matej Jan [06.27.12]
An indie developer reflects on how he spent too much time and effort trying to make a failure into a success, sharing his experiences about going from iOS to PC and Mac, and why being first out of the gate doesn't substitute for having a truly compelling game.
Business/Marketing, Design, Indie, Smartphone/Tablet

EA's Core Strategy: Tech, Teams, Brands 3
by Kris Graft [06.18.12]
In this new interview, EA Games label boss Patrick Soderlund discusses how the huge publisher tackles its core gamer business -- whether it's from the perspective of the Frostbite 2 engine, or its free-to-play business, or fostering creativity.
Business/Marketing, Interview, Social/Online

Finding Out if a Publisher is Right for You 2
by Majdi Kraiem [06.14.12]
A veteran Ubisoft producer explains what publishers look for in developers, and also explains what developers should look for in return, and how sometimes the more experienced studios and publishers with better offers aren't the best choices.
Business/Marketing

Using Facebook Ads to Find Your Game's Audience 11
by Christian Fager [06.07.12]
In this article, a marketer and indie developer outlines exactly how to use split testing to hone in on your audience via Facebook ads -- driving traffic to your fan page or home page and determining specifically what demographic is most interested in your title.
Business/Marketing, Social/Online