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Features » Business/Marketing
Predicting Churn: When Do Veterans Quit? 20
by Dmitry Nozhnin [08.30.12]
In the follow-up to his original article, Dmitry Nozhnin, head of analytics and monetization at Russian MMO publisher Innova, shares his methodology for predicting when veteran players will quit the game -- identifying when players will drop two to three weeks before they do.
Business/Marketing, Social/Online
Will HTML5 Change the Way Games are Made? 38
by Will Eastcott [08.29.12]
The co-founder of HTML5 tool PlayCanvas discusses the advantages of developing in the language, sharing his opinions on how the emerging technology will really affect game developers, making a case for the language as a great next step in game development.
Business/Marketing, Social/Online
Best Tips for Building a Freelance Career 15
by Harry Mack [08.23.12]
Freelance audio designer Harry Mack (Spiral Knights, Braid) takes a look at what goes into effectively building a lasting career as a contractor -- work/life balance, working with clients, and taking criticism -- and here offers a succinct guide that could apply to someone in any discipline.
Audio, Business/Marketing
Want to be Surrounded By a Thriving Local Games Industry? Grow Yours 37
by Epona Schweer [08.21.12]
In this article, Sydney developer and instructor Epona Schweer writes how she and others pushed forward a plan to grow the indie scene in the city -- devastated by layoffs and with a growing number of new developers with no work -- and made it sustainable.
Business/Marketing, Indie
How Camouflaj saved République's Kickstarter 27
by Ryan Payton [08.20.12]
What went into the Kickstarter campaign for République, which started off weak and finished strong? Camouflaj founder Ryan Payton here writes a postmortem of the entire process, explaining how he turned failure to success.
Business/Marketing, Postmortem, Indie
What's Really Going Down in Vancouver? 19
by Leigh Alexander [08.17.12]
With studio closures and layoffs, what was once the central city for game development in Canada is currently on the ropes... Or is it? Gamasutra investigates the fate of the city's scene, talking to developers about what's going on and what can be done to save the local industry.
Business/Marketing, Interview, Indie
The Real Story of Developing for Nintendo's Download Platforms 6
by Evan Campbell [08.14.12]
While WiiWare and DSiWare flew under the radar of most developers -- and many reported bad experiences with the former -- some made major successes on the platforms, and Gamasutra speaks to them about the past and future of Nintendo download games.
Business/Marketing, Interview, Indie
Secret Knowledge from the Future 1
by Christian Nutt [08.13.12]
Ngmoco CEO Neil Young talks about his view of the future of the mobile social games space, how he hopes to delight both players and developers, and why he thinks that Mobage is the number one service in the world.
Business/Marketing, Interview, Smartphone/Tablet
Cliff Bleszinski's Game Developer Flashcards 80
by Cliff Bleszinski [08.09.12]
Having trouble putting your finger on the behavior of your development team? Epic's Cliff Bleszinski here "identifies communication techniques that are often used in discussions, arguments, and debates among game developers."
Business/Marketing
Trusting Your Gut: The Story of a Successful Side Project 9
by Jeremy Alessi [08.08.12]
Experienced mobile developer Jeremy Alessi writes about how a simple side project turned into a surprisingly successful app -- covering both the original idea, the technical implementation, and business model.
Business/Marketing, Design, Smartphone/Tablet