By Beth
Kaufman
Gamasutra
June 19, 1997
Vol. 1: Issue 1
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There's one question that I often get from
the actors I work with, both professional performers already in the Voiceover
market as well as my students who are just getting involved. "What is
Multimedia anyway? It's a great question, given that I've heard so many
different answers. I think it has much to do with one's orientation in the
industry. So what I can offer is simply my personal take on it, based on
my own business experience and perspective. That perspective is rooted in
my company's origin - videogame development. SMARTALK emerged from an audio
production company doing jobs for Sega, Nintendo, O3D-- at a time when voiceover
meant pulling Joe programmer from the next terminal over to a microphone,
and making him grunt and growl a handful of 2 word phrases that were part
of the sound effects list. Obviously these past few years the role of voiceover
has grown by leaps and bounds -- both for game platforms as well as for CD
Rom based programming. So what is multimedia? Other than being a great buzzword,
I consider it to be Computer Based Communication -- whatever that communication
may be. Multimedia encompasses a vast range of program development that goes
on for any number of markets and functions. Videogames, computer entertainment,
edutainment, interactive educational media, interactive shopping kiosks etc.
etc.
This leads me to the next question that always comes up as a result: "So
then basically, if everything is multimedia. what makes it so different from
all the other stuff I do as a voiceover performer?" What really sets
Multimedia apart for our particular needs as performers? I put my response
into three basic catagories :
1) the role of the industry, as a newly emerging industry, in society
and the way you might expect to move through it.
2) The structural nature of the material you can expect to find yourself
working with
3) the technology itself and how it impacts on us as performers and the creative
art form of VO
1)We are dealing with what is essentially a unique new culture/breed
which itself evolved out of computer culture and the PONG orientation. Mavericks
and independant thinkers who are actively creating ways to challenge the
system, if not change existing systems altogether. The people, the values
and the dynamics of their work model differs a great deal from the worlds
of broadcast, film or commercial work -- each with its own distinctive
personality.
No set standards: The programs that are developed differ in nature
from company to company, as do budgets and development schedules. The key
contact person at one company may be a producer in development. At another
company you may have to go through Human Resources. Other companies rely
on their audio guy to 'figure out the voiceover stuff'. It takes a lot of
grass roots outreach.
Programmers call the final shots when it comes to the actualized 'creative
vision' of a product. That doesn't exactly fit our standard view of
director/producer. The people you often come across are multimedia producers
and project managers. In the best of situations this person must first and
foremost have a strong foothold in the technical aspects, requirements, pitfalls
and challenges of computer based development. From the offset, the real guy
in the director's chair is the programmer. At recording sessions,
producer/directors are often contending with a myriad of technical details
and glitches. Furthermore, your not always going to have the most theatrically
experienced directors. It is, after all, still a baby industry. So, creative
directing often comes secondary and actors are often relied upon to self-direct
The language that you may hear around a project is itself often different;
this being another reflection of a different culture coming of age. As an
example, here's a few alternate definitions in the industry:
Audio for Interactive Media v.s. Interactive
Audio
Audio for Interactive Media can be anything -- music, voice, or sound effects
that accompanies any sort of multimedia presentation. The format of the audio
may well be the same as anything you've done before for narrative, dialogue
or commercial work. Interactive Audio means that the nature of the audio
itself is interactive. The person interacting with the program makes choices
that guide where the audio actually goes. This means that the audio is
experienced in non-linear order and may be heard in a variety of different
ways. -- Your voice is recorded as digital audio then formatted as individual
computer files, programmed to 'pop up' in various chosen orders within the
program.
Branching is a common format you may be asked to tackle. It refers
to a section of the program which 'branches off' from itself. A Plot line
may offer a variety of different paths for the storyline to take, so that
the player is presented with options for how to proceed. It also refers to
the style of recording where a sentence or phrase is left incomplete, and
then a variety of options to complete that sentence must be recorded to match
up with the sentence naturally. As an example: "You have confirmed reservations
for MONDAY at 7:00 for TWO ADULTS and ONE
CHILD"
Script and scripting may refer to what the programmers are doing in
coding game design.
Development refers not to script or character development. It is more
commonly used to refer to the creation of the product, including the design,
programming, graphics and audio. It is the developer that would ultimately
need your services. So that's your first question when pursuing a company.
Do you do your own in-house development. If not, who does. That is who you
want to contact
Cinematics often refers to the non-interactive section of a game that
is either live action or animated. Games often open up with cinematics to
set up the basic story and background. Cinematics often include a good deal
of introductory narration and dialogue. Then, from cinematics the player
is launched into gameplay mode. The interactive part of the game.
Player refers, not to you, but the person in front of the computer
engaging in the program. The character on the screen is sometimes even called
the non-player character. The player interfaces with the non-player character,
and therefore, you the voice
This brings up the second element which
distinquishes MM from other VO work
2) The nature of the material you can expect to find yourself working
with
Interactive performance is perhaps most comparable to performance for television.
(What I refer to here, I must credit to two writers of interactive media,
John Spencer and Pamela Douglas, whose backgrounds are largely in writing
for television.)
This is a medium that basically lives in your home on a small screen. Like
television, hundreds of hours might be spent as the player or viewer gets
to know the character in the program. The faces on the screen are no bigger
than your own and the viewer's connection with it is up close, in your face,
one on one, and in a word -- intimate. Big action sequences and special effects
that work on the big screen don't always translate well when confronted with
the technological realities of the personal computer and game systems out
there right now. So, what works best for this kind of medium in general is
relationship-based content material. Programs that rely on the intricacy
of relationships and decision-making. That's what makes it a great medium
for character-driven entertainment and human drama.
So. in turn, the relationship that you create as an actor, character to
character, or between character and viewer, is by nature intimate and intense
-- Your character must inspire the kind of closeness that brings on a desire
to interact in life. In order to motivate a player/viewer to continue to
interact, they must in the most active sense of the word, WANT to hear &
see more of you. They have the choice to continue using an interactive product,
or not. To continue making interactive choices, or not. Your character has
to inspire that in the player, actively engage the player. This is why whiny
or iritating voices can't last for too long in the interactive world. Any
voice that we have to keep hearing and coming back to, must be one that is
appealing to listen to.
The work often requires good improv skills, as your character goes wherever
the player chooses to go. In interactive media, there is so much more potential
for multiple plot lines to evolve and branch from one initial premise. Based
on choices made by the gameplayer, a different thread is followed. This means
there's lots of room for characters to have fuller backgrounds, motivations,
goals, secrets, and multiple relationships. This requires characters with
true dimension. John and Pamela compare this kind of material to an on-going
tv series that in five years generated 100 episodes and multiple story lines
that followed different regular characters.
The need for strong continuity relates to the third element as well.
3) the technology itself and how it impacts on us as performers and the
creative art form of VO
We are living in an age where MTV and Videogames, for better or for worse,
has helped to shape a new aesthetic in film, television shows and commercials.
A current trend in entertainment leans towards the quick takes, intense ongoing
episodes and tighter scenes. Communications in the 90's has us all moving
at higher speeds. You as performers are often being asked to grab your viewers
attentions in shorter, higher speed, more highly charged segments or sound
bites.
In keeping with all that, the work in multimedia fits these current cultural
trends. In these types of recording sessions you're generally asked to deliver
your voiceover performances in short isolated chunks. Ultimately, these separate
voice files get programmed in along with the graphics, and they pop up at
different points in the gameplay or based upon the users choices. Each of
these seperate segments therefore must dramatically hold up on their own.
That often means being extra creative to sneak 'character' into tiny little
segments.
It also requires greater attention to continuity. Since there is no strict
linear sequence in which your performance is going to be experienced, the
continuity of your character becomes that much more significant. The gameplayer
can often jump around the program and different pieces of what you've recorded
may be heard in all kinds of different sequences... The voice you've created
needs to be sustained from beginning to end, and any inconsistencies that
might exist are often blaringly obvious.
The more information and familiarity you have with interactive media and
it's development, the better. It is a new field constantly changing, and
not many standards have been set. The changes are exciting and mean all kinds
of new opportunities for voice talent, but because interactivity is evolving
from one month to the next, it can be confusing to get a handle on how things
work or how you are expected to fit in. In some ways the industry is scrambling
to bridge the technology that gave birth to PONG with the impact of Hollywood.
In other ways, companies are sincerely looking to develop something that
is, in truth, a completely new entertainment model.
The more familiar and up to date you are with the medium from a production
standpoint, the more valuable you will be to your employers.
There are Limitations in the technology exist that make our work that much
more challenging. Again we have to realize that this is a new industry with
a lot more growing and maturing to do. One must often have to put up with
the growing pains. And perhaps be that much stronger as performers as
a result. The stronger your technical skills on-mike the better for dealing
with timing constraints, compression. The technical skills must be accompanied
by strong performance, improv, self directing and basic people skills....
Beth Kaufman comes to the field of Interactive Communications
after years in the performing arts. Ms. Kaufman holds a Masters of the Arts
degree in Educational Theater from New York University and has worked as
a professional performer, arts educator and administrator, director and vocal
coach in New York City, San Francisco, and abroad. Her current focus is on
talent casting, directing and voice over performance for multimedia and
interactive entertainment projects. She can be reached at 415 821 7722 or,
by email, at
neuroms@slip.net.
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