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March 29, 2017
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Updates » Business/Marketing
UK retailer GAME blames falling profits on lacklustre console sales  
by Chris Kerr [03.29.17]
UK video game retailer GAME has had a low-key six months, with the company's latest set of financials showing profits are still on the wane. 
Console/PC, Business/Marketing

UKIE pledges to protect UK games industry as Brexit negotiations begin  
by Chris Kerr [03.29.17]
"We look forward to rolling up our sleeves and getting stuck into the debate to make sure the UK remains the best place in the world to develop and publish games and interactive entertainment."

Indie game exhibition organizers open up about how they work  
by Alex Wawro [03.28.17]
"We'll get like 300 submissions for each event, no sweat," longtime game event curator David Hayward tells Waypoint. "10 years ago, you could pick any indie game, and it'd be unusual and interesting."
Indie, Business/Marketing

Devs can now reply directly to user reviews on the Apple App Store  
by Alissa McAloon [03.28.17]
A recent iOS update gives developers the ability to reply directly to customer reviews on Apple's digital App Store storefront.
Smartphone/Tablet, Business/Marketing

Blog: A media coverage analysis of the Nintendo Switch launch  
by Gamasutra Community [03.28.17]
An analysis of the Switch launch and its media coverage. Can Nintendo recover from the Wii U's total lack of media appeal?
Console/PC, Business/Marketing

Blog: Competition is not the opposite of community 2
by Gamasutra Community [03.28.17]
We use survey data from 270,000 gamers to break down the common assumption that the appeal of 'competition' and 'community' are polar opposites, and we explore where this idea came from.
Design, Business/Marketing

Apple veteran Michael Hillman is Oculus' new head of hardware  
by Chris Kerr [03.28.17]
Facebook brings in Apple product design veteran Michael Hillman to "set the strategy and execute on Oculus' consumer product roadmap."
VR, Business/Marketing

Blog: The fundamentals of pricing indie game marketing 5
by Gamasutra Community [03.28.17]
You’re getting ready to launch your next best indie game, and you want to know how much you should spend on marketing. This article offers some advice to set you on the right path.

Blog: Is Early Access really worth it? 9
by Gamasutra Community [03.28.17]
I've come to the end of my Early Access period and I'm wondering is it worth it, or is Early Access dead?
Production, Business/Marketing

Blizzard's Overwatch League could see $100M in its first year, says analyst 1
by Alissa McAloon [03.27.17]
The investment management firm Morgan Stanley estimates that Blizzard's competitive Overwatch eSports league could make more than $100 million yearly.
Console/PC, Social/Online, Business/Marketing

Blog: Rethinking history through the lens of video games 4
by Gamasutra Community [03.27.17]
Right now, what historians need isn't a new message about the past, but a new medium. I attended GDC earlier this month to see if video games could fill that gap.
Art, Business/Marketing

Playerunknown's Battlegrounds pulls in over $11 million in three days 1
by Chris Kerr [03.27.17]
Survival multiplayer shooter Playerunknown's Battlegrounds has pulled in over $11 million dollars in revenue during its first three days on Steam.
Console/PC, Business/Marketing

HTC bringing Vive X virtual reality accelerator to Israel  
by Chris Kerr [03.27.17]
HTC is bringing its Vive X accelerator program to Israel to help support the region's virtual reality development scene. 
VR, Business/Marketing

Blog: Thoughts on one-shot game trailers 11
by Gamasutra Community [03.27.17]
Last week, David O'Reilly released the trailer for Everything. True to the title, the trailer tries to encapsulate all that the game has to offer in a single stretch -- that's ten minutes long.
Design, Business/Marketing

Video Game Deep Cuts: Mass Effect's Hoodiegate Pile-On  
by Gamasutra Staff [03.26.17]
This week's Video Game Deep Cuts articles/video highlights include animators on Mass Effect: Andromeda's animation complaints, Remedy's very silly Hoodiegate, and lots, lots more.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing

GameStop lays plans to close at least 150 stores this year 5
by Alex Wawro [03.24.17]
GameStop has confirmed plans to close at least 150 GameStop stores around the world this year in an ongoing effort to close down underperforming locations -- but its opening 100 new non-game stores.
Console/PC, Business/Marketing

Blog: An overview of the GDC 2017 UX Summit 1
by Gamasutra Community [03.24.17]
Epic Games' director of user experience Celia Hodent offers a succinct look at the UX Summit from GDC 2017.
Design, Business/Marketing

Don't Miss: How would the Affordable Care Act repeal impact indie devs? 11
by Lexi Pandell [03.24.17]
"After all the talk about small business and creating jobs, anything that makes it scarier to strike out on your own and start a new business is a loss to our entire economy."
Indie, Serious, Business/Marketing

10,000 game projects have been funded through Kickstarter  
by Chris Kerr [03.24.17]
In something of a milestone moment, 10,000 games projects have now been successfully funded through Kickstarter.
Business/Marketing is no more as Blizzard rolls out rebrand 1
by Chris Kerr [03.24.17]
World of Warcraft developer Blizzard has laid the "" brand to rest after two decades of service. 
Console/PC, Business/Marketing