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May 30, 2017
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Updates » Business/Marketing
Video Game Deep Cuts: Deus Ex's China Lineage 1
by Gamasutra Staff [04.23.17]
This week's highlights include a classic Deus Ex postmortem, making Steam games successful in China, and the surprise smash hit Lineage 2 mobile game, among other things.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Design, Production, Business/Marketing

Stephens College is now the first all-women's school to offer eSports scholarships  
by Alissa McAloon [04.21.17]
The Missouri-based institution now counts eSports, specifically Overwatch, among its nine athletics programs and is offering partial scholarships for players that join its team.
Console/PC, Business/Marketing

Twitch launching affiliate program to make monetization mainstream
by Chris Kerr [04.21.17]
Twitch's new Affiliate Program will let qualifying content creators outside of the Partners bubble earn revenue through on-platform tools. 
Business/Marketing

Blog: A postmortem of my procedurally generated platformer, Meganoid 2017
by Gamasutra Community [04.21.17]
Postmortem for Meganoid(2017), a roguelike, procedurally generated platformer released on iOS, Android, and Steam three weeks ago.
Smartphone/Tablet, Programming, Design, Business/Marketing

Netmarble raises $2.3B in South Korea's second biggest IPO
by Chris Kerr [04.21.17]
South Korean mobile giant Netmarble has raised $2.3 billion with its IPO, falling just short of the $2.4 billion it predicted earlier this year.
Console/PC, Business/Marketing

Ready At Dawn joins list of devs working with Tencent to launch games into China  
by Alex Wawro [04.20.17]
The Order: 1886 dev Ready At Dawn is the latest Western studio to cut a deal with Chinese megacorp Tencent to bring one of its games into China: Deformers, a third-person multiplayer brawler.
Console/PC, Business/Marketing

DomiNations surpasses $100 million in revenue 1
by Alissa McAloon [04.20.17]
Nexon has revealed that the mobile strategy game DomiNations has earned over $100 million in revenue since it first released in 2015 and has been downloaded over 35 million times in that two-year span.
Smartphone/Tablet, Business/Marketing

Nordic Game Awards lists Battlefield 1 and Clash Royale among Game of the Year noms  
by Alissa McAloon [04.20.17]
Nominees for the 2017 Nordic Game Awards have been announced, with Inside, Owlboy, Hitman, and several other Nordic-developed titles up for awards in multiple categories.
Console/PC, Smartphone/Tablet, Business/Marketing

Designing Conan Exiles' beautiful barbaric gameplay
by Chris Kerr [04.20.17]
"People can be a murderer by night in these games. They can run around killing everyone they see on sight, and in real life they're the sweetest people in the world. You know, for them it's just fun."
Design, Production, Business/Marketing, Video

Blog: How to break into the games industry through programming
by Gamasutra Community [04.20.17]
Some basic tips to get you on the path to learning code and make use of that newly found education to (hopefully) land a job in the industry.
Programming, Business/Marketing

Tencent and Psyonix launching free-to-play version of Rocket League in China
by Chris Kerr [04.20.17]
Psyonix has partnered up with internet giant Tencent to bring a free-to-play version of Rocket League to China.
Console/PC, Business/Marketing

Steam games in China: Making the most of a lucrative opportunity 3
by Chris Priestman [04.20.17]
China is an enormous and potentially lucrative market on Steam. Here are some tips and insights that can help you to access this untapped audience.
Console/PC, Indie, Art, Audio, Design, Production, Business/Marketing

The ESA figures 67% of U.S. households play games  
by Alex Wawro [04.19.17]
That's drawn from the ESA's annual "Essential Facts" game industry report, and what's interesting is that it's the exact same figure the ESA reported seven years ago.
Console/PC, Business/Marketing

Exhibitors will be able to sell merchandise on the E3 show floor this year  
by Alissa McAloon [04.19.17]
Following its earlier move to admit the general public to the annual trade show, the ESA has put a system in place that will allow exhibitors to sell products and merchandise from the show floor.
Business/Marketing

The Witcher author Andrzej Sapkowski says the pen is mightier than the gamepad
by Chris Kerr [04.19.17]
"How much substance can there be in the lines of text when the hero walks through the woods and talks to a squirrel? Where's the room for depth or sophisticated language with which games could elevate culture?"
Console/PC, Business/Marketing

Ubisoft opening two new European studios to ramp up triple-A development
by Chris Kerr [04.19.17]
Ubisoft will open two new European studios later this year in a bid to "strengthen its creative forces" in the region.
Console/PC, Business/Marketing

Blog: 7 reasons why you can't stop playing Clash Royale
by Gamasutra Community [04.19.17]
I've quit and uninstalled Clash Royale more times than I can count. But I've also installed it more times than I've deleted it. This post analyzes why I'm hooked to this masterpiece.
Smartphone/Tablet, Design, Business/Marketing

Blog: A guide to mobile marketing art testing 1
by Gamasutra Community [04.19.17]
A basic guide to setting up mobile marketing art testing: from deciding if you should run a test to figuring out what to do with the results.
Smartphone/Tablet, Art, Business/Marketing

Blizzard gives StarCraft a new patch and a new price: free  
by Alex Wawro [04.18.17]
Nearly twenty years after Blizzard released its space-y RTS StarCraft, the studio has issued a patch for it (and its expansion pack Brood War) and made it freely available as one of its classic games.
Console/PC, Business/Marketing

New Facebook game initiatives aim to win back devs and reshape strategy 2
by Kris Graft [04.18.17]
With web-based social games years past their prime, Facebook has been looking for realistic ways to reshape its games business and rebuild interest -- and trust -- with game developers.
Social/Online, Smartphone/Tablet, Indie, Business/Marketing