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May 23, 2015
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Updates » Business/Marketing
Q&A: Castlevania's Koji Igarashi returns with new game, Bloodstained 4
by Christian Nutt [05.11.15]
Castlevania: Symphony of the Night's Koji "IGA" Igarashi has finally confirmed a new metroidvania: Bloodstained: Ritual of the Night. We speak to him about his journey toward independence, and the new game.
Console/PC, Indie, Design, Business/Marketing

What Kickstarter taught me about game development: A mid-campaign report 11
by Gamasutra Community [05.11.15]
"Give equal importance to development, polish and marketing; Don't lose focus of the big picture. Small changes on your demo can have a big impact. Use marketing to improve development and vice versa."
Indie, Production, Business/Marketing

F2P mobile game makers, there's a new publishing program for you  
by Alex Wawro [05.11.15]
China-based social game company FunPlus is looking to cut publishing deals with free-to-play mobile game developers via its new PublishingPlus initiative.
Smartphone/Tablet, Business/Marketing

7 easy changes to UI that improve in-app purchase sales 2
by Gamasutra Community [05.11.15]
"If I had one bit of advice to offer any small studios working on a free-to-play title, it would be this: If you don't ask, you don't get."
Smartphone/Tablet, Business/Marketing

A look back at a decade-plus of Koji Igarashi interviews 1
by Christian Nutt [05.08.15]
Rumors and speculation around the next move of the the Symphony of the Night maestro have Christian Nutt looking back over his many interviews with the dev for insights into his career and games.
Console/PC, Design, Business/Marketing

Making sense of Nintendo's latest results 8
by Christian Nutt [05.08.15]
Nintendo is back in the black, but how did it get there, and what are its prospects? Gamasutra's Christian Nutt takes a look.
Console/PC, Business/Marketing

Watch your favorite GDC talks now on the new GDC YouTube channel  
by Staff [05.08.15]
Game Developers Conference officials are very excited to announce the launch of an official GDC YouTube channel where you can watch clips of game industry experts sharing knowledge with their peers.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Serious, Programming, Art, Audio, Design, Production, Business/Marketing, GDC

Turning the UK election into a game marketing campaign Exclusive  
by Phill Cameron [05.08.15]
We talk to Simon Bennett of Roll7 about how his studio co-opted the UK General Election into a marketing campaign for their game Not a Hero.
Console/PC, Indie, Business/Marketing, Exclusive

A little free-to-play experiment 14
by Gamasutra Community [05.08.15]
"Making a game a month and updating it every 4-6 months can work, but it's a bad idea. Users can almost invariably tell your intentions (make quick money) and call you out in the reviews."
Smartphone/Tablet, Production, Business/Marketing

The Konami console that never was 2
by Gamasutra Community [05.08.15]
Former Konami staff speak about a cancelled mid '90s console: "While it was in development, it seems that we got word of the Sony PlayStation and we shifted our direction into providing games for it."
Console/PC, Business/Marketing, History

Death of the app keyword - what's next? 2
by Gamasutra Community [05.08.15]
"One of the main tools to optimize an app and generate traffic is quickly fading away. Yes, app keywords are dying" -- a list of tips of what to do now that this app store trick doesn't work.
Smartphone/Tablet, Business/Marketing

Play it loud: What to expect from the return of Rock Band and Guitar Hero 2
by Bryant Francis [05.08.15]
What to expect as Activision and Harmonix get ready to put their respective bands back together -- in a very different age for both music and games than the last go-round.
Console/PC, Design, Production, Business/Marketing

Will Wright sees life as a game, in the smartphone age 1
by Christian Nutt [05.07.15]
"Most of my games are reality simulations. We are at the point now that we have enough data to turn your life into a gaming platform."
Smartphone/Tablet, Design, Business/Marketing

Online shop resells discounted Witcher 3 keys without dev approval 4
by Alex Wawro [05.07.15]
CD Projekt Red is engaged in a bit of a dustup with digital game retailer Green Man Gaming after the latter began reselling discounted keys for The Witcher 3 without CDPR's approval or involvement.
Console/PC, Business/Marketing

Blog: Apple now rejecting apps for mentioning other platforms 8
by Gamasutra Community [05.07.15]
"There are two clear solutions which game developers can implement to ensure they comply with the guidelines and to prevent receiving a rejection notice from Apple on new submissions or updates of their game."
Smartphone/Tablet, Business/Marketing

Heroes of Newerth is under new ownership  
by Alex Wawro [05.07.15]
The long-running F2P MOBA has been acquired from original developer S2 Games by Garena, the Singapore-based online services company that's been operating the game in Southeast Asia for years.
Social/Online, Business/Marketing

Nintendo is bringing its characters to Universal theme parks 8
by Alex Wawro [05.07.15]
The Japanese company is hungry to improve its fortunes, and now its announced a partnership with Universal to produce amusement park attractions featuring Nintendo characters.
Console/PC, Business/Marketing

Nintendo swings to full-year profits 1
by Kris Graft [05.07.15]
Nintendo on Thursday reported its earnings for the fiscal year ended March 31, showing profits that were boosted by a favorable exchange rate.
Console/PC, Smartphone/Tablet, Business/Marketing

Unity scores Mike Capps, Epic's former president, as an advisor 3
by Christian Nutt [05.07.15]
The ex-Unreal Engine man has formalized his cordial relationship with the company -- he'll be spending a week a month advising Unity.
Console/PC, Smartphone/Tablet, Indie, Business/Marketing

Opinion: The meaning of Molyneux 16
by Katherine Cross [05.07.15]
What can we learn as game developers, media, and fans from the hue and cry surrounding Peter Molyneux and Godus earlier this year? Columnist Katherine Cross examines the issue.
Social/Online, Indie, Business/Marketing